Dynamic QR codes vs Static QR codes

Dynamic QR codes vs Static QR codes
Dynamic QR codes

Should I go for a Static or a Dynamic QR code?

What’s a QR code?

QR codes are those pixelated squares that you’ve seen in ads in magazines, billboards, movie posters, etc. They’ve been on planet earth for many years now (since 1994), but they just became popular with the invention of smartphones and the internet.

How can I use QR codes?

You can create QRs and link them to your website. Anybody with a smart device (mainly smartphones and tablets), will be able to scan your QR to get to whichever your marketing strategy you chose. Now that’s a cool feature, because users (potential customers) looking at your billboard, magazine ad, business card, etc. will be able to shop on your online store, contact you, book at your hotel, read more about your product, visit your website and more, right away. That means “So long” to typing long tail URLs from their smartphones, which –let’s be honest- is very annoying.

Now that you have an idea of WHAT a QR code is and what it’s used for, let’s just get to the differences between Dynamic QR codes and Static QR codes:

Static QR codes

Let’s say you want to point your QR code to your Twitter profile. You go to any QR code generator online, select the URL feature and hit generate QR code. In that moment, your Twitter profile page will be encoded inside the QR code. It will become a part of it. From that moment on, that QR code will point every user that scans it to your Twitter account.

Cool, right? But what would happen if you’d have published your QR code in a magazine? I bet you’d love to retrieve statistics out of your investment. What would happen if you decide to point your ad to a coupon, once the magazine was printed? Well, that’s the part in which good old Static QR codes start to suck.

Dynamic QR codes

Dynamic QR codes are the evolved version of Static QR codes.
Dynamic QR codes are recyclable. This means that once you print your QR code, you can change the page you linked it to whenever you want. For example, let’s say you have thousands of products around the country with your dynamic QR code printed on the labels and you need to point your code to something different, like from your business Twitter profile to an online coupon. Since you’ve printed a dynamic QR code on your labels, changing its content won’t be a problem: Just login to your http://uQR.me account and change from your control panel your QR code’s destination. All your already printed QR codes will be automatically updated with the new content.

In addition to this amazing recyclable feature, you have the possibility of retrieving statistics from your QR codes. This would be impossible to do, if you had created a static QR code pointed to your Twitter profile.

Final analysis

As you might have already guessed, Dynamic QR codes are the huge winners. Static QR codes are so 1994.

Evolve, go Dynamic.

Hi! I've been working in digital marketing and online product management since 1998. I'm a proud founder of uQR.me, IST researcher, speaker and above all, a sports and nature lover.


  1. Kieron Lewis 4 years ago

    A very interesting post!

    Perhaps you might be interested in a project that I was involved in, a few weeks back.
    In was created for the D&AD 2012 award. Would love to know what you think.

    / http://www.kieronlewis.com/D-AD-2012

    • Author
      Diego Gopen 3 years ago

      Very interesting Kieron. Thanks for sharing! 🙂

  2. QR coder 3 years ago

    Dynamic QR codes should be a standard for businesses, it is more likely that a qr code be used more than one time for different purposes.

  3. TheGirl 3 years ago

    This is interesting, as I'm thinking of putting a QR code on my book. Thus, I wasn't sure about making it dynamic, because I hear that it goes through a website first which then links it the link that you programmed it with. That's why it's able to be tracked and such.

    But then again, you never know if you have to change it.

  4. JB 3 years ago

    Who controls your dynamic code? I mean, how do you keep tabs on what the dynamic content is? What if someone hacks your dynamic QR code? Is that possible?

    • Mauro Casula 3 years ago

      Hi JB, we have good engineers securing our platform everyday. We are doing our best to avoid this kind of issues.
      Each dynamic QR code is controlled by its owner/account user.

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