Diet Coke, also known as Coca-Cola Light, is launching a new limited edition campaign to promote their concept of “living lighter”. In this, 6 Argentinean plastic artists dress a 500 ml. Diet Coke bottle each.
The idea was that each artist would create a unique design for his/her bottle inspired by a specific region of the Country and what they think “living lighter” is.

Fernanda Cohen: Litoral. Thinks “living fresh is living lighter”
Ernesto Bertani: Buenos Aires. Thinks “living free is living lighter”
Ricardo Liniers: Patagonia. Thinks “living simple is living lighter”
Milo Locket: Noroeste. Thinks “living together is living lighter”
Marcos Lopez: Cordoba. Thinks “living with humor is living lighter”
Nicola Constantino: Cuyo. Thinks “living with dreams is living lighter”

The campaign includes the spreading of information through many different channels, being T.V. commercials, merchandising materials, ads and graphics and digitalized spreading. To be able to use this last one, Diet Coke decided to work together with uQR.me dynamic QR codes.
These QR codes are found in the bigger bottles -which are not dressed- and link to the artist’s piece in its original form -this is, unmodified to fit in a bottle- to truly appreciate the concept of Diet Coke’s slogan, and not just collect the bottles because of their pretty appearance.

It is important for Diet Coke that people don’t just know the slogan, but understand the benefits of “living lighter”, and that’s why they chose this wonderful idea of letting artists show the audience what living lighter means for them, and how Argentina transmits them such feeling to create their personal definition.

Promoting their campaign in the most efficient way was just as important to Diet Coke’s team, and that is why they decided to work together with uQR.me to be able to spread their message to every family table, friends meeting, social reunion, any event in which there’s a person with a cell phone who can read the QR code. Can you picture that?

Live lighter with Diet Coke and uQR.me, and create your own definition of what a lighter life is.

uQR.me joins Initiative Vermisste Kinder in their quest to find missing children in Germany

Child disappearances are no fictional neither joke events. They take place every year, in every country. In the U.S numbers round 800.000 missing children per year, in the UK 1 child is reported missing every three minutes, in Germany more than 100.000 each one, in Argentina 7182 children have gone missing last year,  and we could continue to list every country’s child disappearances.

There are many organizations that try to find these people and return them to their beloved ones all over the world. Deutschland Findet euch is a campaign created by Initiative Vermisste Kinder in Germany that has become the biggest network for searching missing children. This wonderful organization has implemented many different ways of reaching people and create as many social consciousness as possible, some of these were making a public figure such as a football (soccer) player enter the field with a picture of a missing child, instead of a child as it is usual, they’ve also put posters that draw people’s attention to their platform, they even created an app that informs the user if a child goes missing and where, and what he/she looks like and with a button that connects directly to an emergency hotline.

Within these and many other spectacular ways of spreading information, this organization has partnered with uQR.me for the creation of dynamic QR codes. Each QR code links the user to the missing children’s profile -even when they’re all controlled by Deutschland Findet euch- which can be modified any time the organization wants in case the kid were seen in a different place or were found, in case any data had been mistakenly written, which can be tracked, etc. All of these innovative and creative ways of spreading information so efficiently are the reasons why they’ve become the largest missing children platform, created over 120.000.000 contacts, having over 100.000 helpers on Facebook, reuniting many families. We are glad to announce we are now part of it.

In uQR.me we believe it extremely important to be active in such campaigns, as this one is, and we encourage everybody to do so. It is a matter of utter importance that we all fight this phenomenon. We society must take action to reduce the number of missing children, and find those who have disappeared; and that’s why we are so proud to participate in this campaign, as well as the ones with Child Quest International, Missing Children and other Amber Alert organizations. You might be lucky enough not to have to go through the pain and despair it causes to lose one member of your family to stranger hands, but you might also not be. It can happen to anyone, any moment. That is something that shouldn’t and cannot be.

These missing children organizations are an example that must be followed. They do everything they can to help people, children, families they do not even know. They’re heroes. They say:”we will find you”, and they work as hard as they can everyday to accomplish that for you, for us, for them. uQR.me is now included in that we, what are you waiting for to be included too?

In the past few articles, we looked at why people hate QR codes, some great service based uses for QR codes and how QR codes can be used for information retrieval. Now, let’s look at some incredible QR codes and how they successfully call consumers to action.

Emart Sunny Sale Campaign – 3D Shadow QR Code used a unique draw to promote scanning a sidewalk sculpture. What good is a QR code that only works for an hour every day but ends up driving sales up 25%, wins numerous awards and gains huge brand awareness? Do you have to ask?

Building codes out of LEGOs aroused people’s playfulness which lead to huge increases in sales by those who scanned the codes.

Well, it may be a “crumby” way to sell cookies but the “QReo” code is instantly recognizable to confection lovers and the mystery is the draw.

If you’re “game” for an adventure in a place that makes scanning easy, fun and informative, then this QR code campaign shows how it is done.

The Lock & Lock Bisfree QR code, made up of chocolate cubes, is more interesting as a video of how it was built. Perhaps that’s where the chocolate QR code takes people who scan it? Why not… just include an few seconds for an ad for the product itself.

The old show of love by making a cassette (what are those?) “mix-tape” is alive and well but get a bump from QR codes. UK agency, Stupid, has mixed technology with greeting cards and via Spotify, you can create a playlist for that special someone. It’s the fun combination, along with the personal touch of choosing favorite tunes that make this so appealing.

Scanning and drinking shouldn’t mix but Heineken’s U-code found a way to bring people together, just this side of cyber-stalking, using codes as a cool self promotion and some fun. Meanwhile, mixed with the fun were thousands of people who registered with Heineken for the chance to get in on the call-to-action.

Can you spot why this QR code résumé is a great idea that falls flat? Watch it first.

The answer is, he wants you to scan the code at the end of the video… but it’s already on your phone screen, so you would need to get another phone to scan the code off the first phone screen. Obviously, you shouldn’t hire this guy who doesn’t think ahead.

Keep in mind, it’s not just that QR codes are unique. Each code should spell out its call to action. “Scan this code to… experience… receive… learn…watch…” Let the consumer know what they will receive for their effort. One of the complaints about QR codes is going through the trouble of scanning them, only to go to a web site. Consumers should know what is in store for them.

If they want to go to a website, then they will appreciate a code for that. If they want coupons, then give them a code for that. If they want to know how a product functions outside of the package, well, that’s another code. As with URLs listed on packaging, a blurb to let buyers know where they are going on the internet is a common courtesy that must be extended to QR code usage as well.

QR codes are just another tool — a bridge between print and digital. No matter how pretty they can be designed or how they can be integrated into graphic design, they must meet their purpose and give consumers a faster and more efficient way to gather needed information. People only hate QR codes because they are rarely used correctly. Don’t put them on fast moving vehicles or place them too far away to scan properly. Make them consumer friendly, which is their ultimate purpose.

About the Author:

Speider Schneider has created products and marketing material for Warner Bros., Disney/Pixar, Harley-Davidson, ESPN, Nickelodeon, Cartoon Network, Mattel, DC and Marvel Comics and writes for global blogs on business practices, ethics, technology, QR codes and Augmented Reality. Follow him on Twitter (@speider) or add him to your circles on Google+

Follow @speider

Part 2 – Service Based Usage

In my last article, I went over the proper usage of QR codes for giving information about your product or services to consumers. The biggest problem with QR usage is not understanding them and the power they wield. Because they can be self-generated through a myriad of sites, people don’t use them correctly or they are not generated correctly and when they don’t work, people blame the technology and not themselves. It’s time to wake up to the proper use of QR codes and how they can be successfully integrated into your marketing.

In this article, let’s explore using QR codes to promote certain services people can access by scanning generated QR codes.

Service based usage

Tesco’s Home Plus Supermarket

They found a unique way to help Koreans with their grocery shopping. They placed lifelike billboards depicting supermarket shelves in the subway and shoppers waiting for their trains could scan the QR codes, check out online, and the goods would be delivered to them at home.

JCPenny’s Santa Tags

They allowed customers to personalize holiday gifts with a QR code gift tag that contained a recorded message from the gift giver.

Columbia Sportswear

They launched a fun green initiative to help persuade customers to choose a used packaging box over a new one to cut down on their environmental impact. As a fun byproduct of the program, by scanning the QR code on a box, customers could track the journey of where it had been and upload pictures and comments to add to the box’s story.

The Melt

The Melt, a chain of grilled-cheese restaurants, uses a unique method that lets you skip waiting in line. It’s not consumers using the QR codes by placing an order on their mobile phone — it’s when the order is received it creates a QR code, and holding the on-screen code over a scanner in the restaurant gets the order processed!

The Florida State Law Library

The Florida State Law Library uses QR codes in book stacks to link to related electronic resources, for expanded research. The University of Gloucestershire Library, U.K., prints QR codes in all its books that link to the renewal system so book borrowers don’t have to travel to the library to renew a book.

Unique service usage

L’Oreal partnered with Glamour for Mercedes-Benz Fashion Week and turned a fleet of NYC taxis into Taxi Shops through QR codes. Riders could buy products right in the cabs during their trips. One in three passengers scanned the codes, and 25 percent made a purchase. 90 percent of those who took the call to action downloaded the L’Oreal mobile app. This is a great usage of codes because people are usually bored and not doing anything when they’re riding in a NYC taxi, usually stuck in traffic.

Starbucks, and other stores have started using QR codes, integrated with pre-loaded money cards on their phone app to speed customers through the ordering and paying process as well as learning about other products at the store.

In an odd service usage, Glamour magazine got 512,000 reader engagements for their “Friends and Fans” campaign that asked people to like advertisers in the issue by scanning a code. This worked because Glamour made sure everyone who read this issue understood how to scan the code. There were instructions in several pages of the magazine.

While it didn’t service the needs of the readership (directly), it certainly helped service the advertisers, which indirectly kept them advertising in the magazine, which could keep publishing in tough times for print and the readers could keep on enjoying the magazine.

Well, it’s not unique nor does it work well. Policy restaurant and lounge in Washington, D.C., placed QR codes in its front window; some of the codes take customers to the menu tab on its website, while another code directs to reservations and a third to directions. The problem? It’s in the window of the restaurant and not on their website. Consumers will not stand outside, on a busy street, scanning a code so they can stand there and read through an entire menu, nor will they call from just outside the door to make reservations. Certainly they don’t need directions to the front door, just a few steps away.

It would have been a better idea to limit the code to the specials of the day, or a digital coupon. Most diners today have already checked out a restaurant’s menu and reviews online, so why repeat information again? Let users make reservations through QR codes on the restaurant’s web site as well as make any other special arrangements.

In the next article, we look at offering coupons, specials and other QR uses for rewarding consumers for taking the time to scan codes and engaging with your product and service.

Image ©GL Stock Images

About the Author:

Speider Schneider has created products and marketing material for Warner Bros., Disney/Pixar, Harley-Davidson, ESPN, Nickelodeon, Cartoon Network, Mattel, DC and Marvel Comics and writes for global blogs on business practices, ethics, technology, QR codes and Augmented Reality. Follow him on Twitter (@speider) or add him to your circles on Google+

Follow @speider

In my last article, I questioned why some people hate QR codes. The fact is, it’s due to not understanding them and the power they wield. Because they can be self-generated through a myriad of sites, people don’t use them correctly or they are not generated correctly and when they don’t work, people blame the technology and not themselves. It’s time to wake up to the proper use of QR codes and how they can be successfully integrated into your marketing.

The biggest problem with using QR codes is understanding their ability to function. Like plucking an 18k image off the internet and wondering why they are pixelated and blurry when printed at a magazine page size, QR codes have certain limitations for scanning, too. Here’s why QR codes won’t work for your marketing campaign:

• You made the code too small and the scanner can’t read it.
• You put it on a billboard too far away to scan.
• You put it on a moving object and people can’t scan it while it’s in motion.
• It’s too large on a T-shirt and the folds of fabric make it impossible to scan.
• The lighting where your ad or billboard is placed is too low for the scanner to work.
• You used a site that doesn’t generate a QR code that will be strong enough to be read by the different scanner apps available to mobile users.
• You downloaded a bad scanner app (and didn’t try other scanner apps) when you tested your QR code.
• You didn’t list what the QR code would do for those who scanned it (call to action fail).

Like any technology, you have to start with the proper usage. If not, it won’t work and you have damaged your brand and wasted your money on your marketing material.

Why do people scan QR codes? It’s for some kind of additional information or reward. It’s something that doesn’t fit on the printed page. A QR code is a call to action and to encourage action on the part of the consumer, you need to encourage scanning. A blank code isn’t enough to pique the curiosity of consumers and that’s one of the biggest complaints people have about codes. Are they just going to a web site? Are they unwittingly signing up for SMS messages? Will their phone ring from some salesperson? Are they going to find a coupon or offer worth the time to scan the code or find information they need?

Information based usage

McDonald’s, for instance, puts QR codes on drink cups so customers can see the nutritional value of their food items.

The Cleveland Museum of Art (as well as many other museums) places QR codes next to exhibits to direct visitors to online or audio tours via their phones, or to provide more in-depth information.

Brancott Estate’s “World’s Most Curious Bottle” uses a QR to give customers information about the product, including food-pairing suggestions and promotions.

New York’s Central Park “World Park” campaign, in order to reach out to a younger audience for Arbor Day, turned the park into an interactive board game using QR codes positioned around the park that linked to a wide range of information.

The Association Media & Publishing conference aimed to be a paperless event last year and used QR codes in a wide variety of places, saving attendees from carrying round large volumes of literature and handouts. Organizers used the codes to give information about the speakers and events, link to local restaurants, receive feedback and display the conference schedule. Other uses also included QR codes on name badges, which acted as a virtual business card.

Frankfurt, Germany, recently placed smart posters with QR codes in train carriages, which provided commuters with travel information, transport connections, special events and points of interest, as well as special offers for travel card holders.

Google’s Favorite Places campaign identified 100,000 businesses in the U.S. as “Favorite places on Google.” Those businesses received a window decal with a unique QR code, which passersby could scan to find information about that business, read reviews, star the business as their favorite and more.

Macy’s has started using QR codes on clothing signage that take customers to fashion tips from designers on how to wear the clothes consumers are buying, which is a great sales tool as it will upset other items.

Living Headstones has created on online memorial for loved ones. A QR code links from the headstone to a website with a memorial page that can contain biographical information, videos and friends and family can leave their own regards and memories. Okay, it’s a little creepy, but it is information based.

In part 2 of this article on QR uses, we’ll cover service usage for QR codes. How can QR codes help consumers make life easier while promoting your product? Check back.

Featured image ©GL Stock Images

About the Author:

Speider Schneider has created products and marketing material for Warner Bros., Disney/Pixar, Harley-Davidson, ESPN, Nickelodeon, Cartoon Network, Mattel, DC and Marvel Comics and writes for global blogs on business practices, ethics, technology, QR codes and Augmented Reality. Follow him on Twitter (@speider) or add him to your circles on Google+

Follow @speider

I bet you seen QR codes in ads, videos, posters, billboards, etc. and it turns out to be that they are a very effective marketing strategy for companies and businesses, but are you aware that you can also take advantage of this QR codes for your personal interests? Here we give you some ways in which you can do it.

QR codes have been around for a while now, but to understand them, you must know the difference between the static QR codes and the dynamic QR codes.  The difference between these two types of QR codes is that dynamic QR codes’ link can be changed whenever the user pleases retrieving statistics out of the visits to the codes; with static QR codes, you can’t.
Now, going back to the initial question: how could we use dynamic QR codes for our own benefit?

Possible uses you could give to Dynamic QR codes:

• As business cards
• In your CV
• In PowerPoint presentations
• With a video presentation
• Party invitations
• “Missing” posters
• QR codes in business cards

A very important aspect you must take into account is that adding a QR code to your business card is a way of making the person who receives it pay serious attention to the card and gives the impression that you are an original person who is into technology.  It is an effective way to direct people you give the card to, to the link you want them to see and that contains the information you want to share. This way, you can have an original, good looking, and vastly informative – still, respecting the usual size- business card. With this type of business cards, you can check out who scanned the dynamic QR code.

A QR code in your CV will help you get a job

Just as like as for business cards, the use of dynamic QR codes in your CV, give the hiring manager the impression that you are a person who is aware of technology, which is a great way of eliminating the possibility of age discrimination and give an advantage if you’re applying for a media-related job, it makes the manager pay more attention to your resume as it is different from the average ones. As you chose where to direct the link, you show the manager further information on whichever aspect you want to highlight from yourself. And you can also make sure your CV has been read as you can check who scanned your dynamic QR code.

QR codes in PowerPoint presentations and videos

Adding a dynamic QR code to a PowerPoint presentation would enable you to add further information about the topic you’re treating or something you want the viewers to know, without having an extremely long, tiring presentation.  In videos, the use of dynamic QR codes could be related to ads or further information, as well as in the presentations.

QR codes in Party invitations

Let’s suppose you’re having a Party, you’ve printed all the invitations and delivered them to your guests. Time and date are, of course, detailed in them. But, for some reason – personal issues, weather, the ones who printed it made a mistake- you need to change the date of the event. You would have to phone or e-mail each one of your guests and communicate them that the date has been modified. Well, that would be inconvenient, wouldn’t it?… it WOULDN’T if you had PRINTED a DYNAMIC QR CODE in the invitations, then you could just change the information of the link to which you directed the code and there would be no drama or stressful situations. A quick, practical solution; not to mention the genius ways in which you could design an amazing invitation.

QR codes in “missing” posters

By printing a QR code on your “missing” posters, you wouldn’t have any problems with how clear the picture of the lost object, pet, person, etc. looks; you would be able to include a lot of information about it, and change the it when you please without the need of printing new posters, being GREEN, practical, and vastly informative and as precise as desired. One or many “missing” things could be included in the page to which you directed your dynamic QR code. From missing children organizations/ police to students, printing QR codes in their posters would be extremely beneficial.

These are some ways in which you could use dynamic QR codes for personal advantage, making your life easier, solving problems in a more practical way! And there are so many more! Check what other uQR.me users are doing with their QR codes at uQR.me’s QR code Wall of Fame

It always takes time for some people to understand the power of an innovative technology and accept it into their lives. When I was working my way through art school, I had one job that telemarketed to people, trying to offer them a free switch to touch tone service for their telephones. Yes, it seems to be a million years ago, but it wasn’t that long ago. It was the last hold outs with rotary dial phones and in a few months, they wouldn’t have any choice in the matter. Still, aside from the ease of use and the options touch tone service offered, people screamed at me to leave them alone and how they hated the thought of a new way to dial the phone. Obviously, those hold outs eventually learned how to use touch tone phones or they died.

QR codes are, in some ways, the new touch tone phone. They are ATMs to people who preferred waiting in line at the bank to cash a check and the remote controls for people who were used to getting off the couch to change TV channels. Some people just don’t see the possibilities, or care to see them.

The funny thing is, the possibilities offered by QR codes are still being discovered and, as technology evolves, so do the future possibilities of the codes. After searching the web for all of the “I hate QR code” articles, I settled on one that encompassed all of the hate reasons in one place.
This is what the writer had to say:

“Usually I say ‘QR codes are the scratch and sniff stickers of our time.’ Which leaves (people) a little confused. Especially, if it is some youngin’ who didn’t even live through the  scratch-n-sniff sticker crazy of the very early 80’s.”

Why the hate? BECAUSE! QR Codes require an active audience, someone who WANTS to engage, and go through the effort of scanning the stupid things. And for what? What is the pay-off? Self promoting brand DATA; A commercial that pimps your services, products or promotion. So I hate them because any marketing tool that requires the consumer to expend energy (no matter how little) to engage is on the losing end of a deal. The viewer has to be MOTIVATED to WANT to know what lies behind the QR code and currently the effort to pay-off ratio is skewed.

To be fair, some brands are trying to up the pay-off. One wine company has QR codes on their bottles which offers the consumer a free winery tour, should they be near the winery location. Which is fine, but why make people jump through hoops for that perk? Why not offer free winery tours period? And of course other brands are offering those who take the time to ‘unlock’ the data on a QR code a discount or coupon.

Another reason I’ve heard repeated is that marketers have tried QR codes and they didn’t work for the campaign. There are reasons why, however. All of those reasons are; they weren’t used correctly. Some codes were placed on printed material too far away to scan, on fast moving vehicles or the codes were printed too small to be used, but most of all, because the codes were never tested across all the scan apps available to smartphone users. It reminds me of a meeting I was invited to attend at one of my employers to see a presentation on T-ink products. The manufacturer had sent dozens of samples of how it could be used on products. While we designers were inspecting the products, oohing and aahing about the possibilities, the head of the meeting was belittling the T-ink representatives because none of the products worked. One of the representatives picked up a product the meeting head had slammed down on the conference table and he removed the little paper tab that read, “remove before using.”

That little blunder of pure stupidity almost left the company out of a huge innovation and millions of dollars in sales. Likewise, those who cannot see the possibilities of QR codes will be left behind, but that’s the main principle of Darwinism. Let the weaker of the species die off and make room for evolution and not stagnation.

The writer who hates QR codes has ignored the principle usage of QR codes, and that shows her utter foolishness. For instance, smartphone users are addicted to their phones and apps available for those phones. There is even a phobia coined for these people. “Nomophobia,” which is the fear of being away from one’s phone, affects between 61% to 70% of cell phone owners. Getting users to scan for QUALTY material is not the problem. As the writer points out, one marketing plan offers a free tour of the winery. Quality and usable information are the  wonderful thing about using QR codes.

The problem is not with the users or the codes themselves but with the content marketers attach to the codes. With a plethora of choices for a link to land a viewer anywhere, on any content that truly creative thinking, along with knowing the demographics of the target consumer can think up, QR codes will continue to be the bridge between print and digital offers, information and anything at all.

Next article: “Great uses for QR codes you probably didn’t consider”

Image ©GL Stock Images

About the Author:

Speider Schneider has created products and marketing material for Warner Bros., Disney/Pixar, Harley-Davidson, ESPN, Nickelodeon, Cartoon Network, Mattel, DC and Marvel Comics and writes for global blogs on business practices, ethics, technology, QR codes and Augmented Reality. Follow him on Twitter (@speider) or add him to your circles on Google+

Follow @speider

Why should museums work together with QR code generators?

We all know that feeling when we’re at a museum, staring at a/several pieces of art and wished we had more information about the artist or the piece of art itself. I know, that would be a normal issue, and who’s to blame? The museum for not including more information? But where? There’s no place… or perhaps ourselves? For not being well informed…

We should all admit this happens… But, what would you say if I told you there’s a way in which this problem could be easily solved? … Interested? Then continue to read the paragraphs below and get an answer for those questions!

QR code generator companies are the ones creating the famous QR codes, which I bet you’ve seen so far –nice, squared barcodes which you can direct to whichever link you please, usually related to business and advertising. Now, the fact that these QR codes are usually related to ads doesn’t mean it’s the only use they can be given.  And today we’re gonna talk about using these amazing QR codes generators, on behalf of culture.

That leads us back to our initial question, why should museums work together with QR code generators?

1- Engaging and involving visitors
2- Educating visitors
3- Little/ no cost
4- Museums interaction with costumers

Engaging and involving visitors

Museums could direct the QR codes to extra information about an artist or piece of art. This information could be presented in different forms, for example, as a text, as a video, as an audio, even as a game. Can you imagine having a guided experience without the inconvenients of sharing your tour with others, being sometimes unable to hear the guide, being unable to look at a piece of art for as long as you like? Just scanning the QR code for each piece you like and be provided with a lot of information about it or it artist’s; be provided with that self-guidance experience! And in such interesting ways as videos or audios! That would certainly excite the museum’s visitors, and encourage them to visit the museum more often.

Just imagine, a student’s group coming to the museum and how the kids would react to receiving information in the forms of videos and games instead of the usual guidance, to which they are more likely not to pay attention to.  Or being directed to an exercise at the end of the tour, which if passed, awards the student a gadget. Now, those are fun ways of learning, don’t you think?

And not only students would learned, every visitor that scans QR codes! It’s an interesting and enjoyable way to learn.

At the end of the tour, people could leave comments and suggestions about their experience in the museum. This way, the institution would be able to have closer contact with their costumers and their opinions, allowing it to improve more and more the service provided.

Huge benefits for everyone, right? And you might be thinking ‘yeah, but how much do we have to pay for them?’ well, not much actually. In fact, compared to other more unpractical ways of doing something similar, the cost of working together with QR generator companies would cost definitely less.

So now, tell me: are you ready to vanish those problems and use QR codes to improve your museum’s service?

QR codes have been related mostly to business since they first appeared. In this article I’m going to give you 7 reasons why you should make use of this little square codes on behalf of education.

1- School-student relationships

QR codes can be used in order to improve the interaction between teachers and students. This way, students could scan the QR code and be directed to school’s rules, timetables, maps, announcements, whatever the school wants the students to know so that life at school is easier for everybody. Now, if a student gets lost, he or she can scan the QR code and be shown a detailed map of the school so that he knows which classroom to go and how to get there. If there’s a meeting arranged, or its classroom or time changed, students can always check it out on their device through the QR code.

2- No “lose issue”

If teachers give exercises and texts in QR codes, there’s no danger that the student loses the photocopy, as once scanned, the link to which the QR code is directed is recorded on the student’s phone or electronic device used. This is a great advantage for students who tend to be untidy. With QR codes this kind of student will be able to be more organized in his school work, which would probably lead to higher grades and better understanding of the treated topics.

3- No “ forgotten homework issue or excuse”

If exercises are handed as QR codes, there is no way in which students can claim to have forgotten their homework, as they would have the exercise’s link recorded on their phone, and if it happens to be that they forgot their phone, teachers could still check out their students’ homework directly from the ULR of the page to which it was directed.

4- Extra information

By using QR codes to provide extra information to the students, teachers could give optional activities and those who want to use them to study, need more practice, want to show their effort, or want to know more about the subject can easily make use of the extra material.

5- Examples easier to understand

The QR codes’ links could be directed to interactive examples, let’s say, videos, slideshares or games related to the topic, making it easier for the students to understand and have a practical idea of the subject, apart from the theoretical; and which students could take home in case they need it.

The QR code’s link could be directed to a video about which students should write an essay or do some exercising.

This way, the QR codes could also be used in gym classes, so that students take a look at how to do any specific movement, reducing the injuries danger, and making them more skilled at the practiced sport.

6- Parental control

Through the QR code parents can check their child’s performance and any comment the teacher wants to transmit to them about their son/ daughter.

7 – Easier to manage

It is easier for children to scan the QR code and be directed to a web page rather than having to write the whole ULR. It is an easier, fastest, more effective way of looking for extra information in the web.

These were only some reasons why you should sQR your school. What are you waiting to use QR codes for educating our youngsters? Making the teaching system easier for everybody and more efficient, with just a click!

Do you have any question? please write a comment below and we will answer it

Get your dynamic QR code and lead your school into the new era!

The latest, more profitable way of reaching the costumers.

Who doesn’t like getting a coupon?

Everyone benefits from them: costumers gladly pay less, and on the business’ hand, coupons are a great way of encouraging sales.
But, we should also take into account the negative aspects of coupons. For example, have you ever thought that with the printing of hundreds of coupons lots of trees are cut down? Each time you print a different coupon for each season, holiday, etc. more and more trees need to be cut; but if you chose to print one dynamic QR code to be directed to a coupon, you can change the link or page to which you direct it’s content, without having to print different coupons each time. In a way, they could be called recyclable!

That’s why we provide you with some reasons on why dynamic QR codes’ coupons are the best possible way of improving the coupons system:

1. First of all, as we said, paper coupons people need to cut from magazines can be forged. But, hey! not coupons as links of dynamic QR codes. These coupons can’t be forged, as you can have control over every QR code made in the chosen QR code generator. This would be an enormous advantage for companies, who wouldn’t have to worry about that particular concerning issue.

2. Another point to be taken into consideration is the accessibility and facilitation that QR code generators, provide your company. What does this mean? It means, that once you create your dynamic QR code, you can choose what content and how you want to personalize it, as, for example, you can create your coupon either by using directly the Leaf ( landing page) or, by attaching images of coupons to the dynamic QR code via our FILE feature. Of course, if you have any doubt and need a tailor made job you can explore our custom projects page. Dynamic QR codes coupons are also trackable, so you can follow the performance of each QR code, analyze which segment of the market you should address and future marketing campaigns.

3. We also talked about the environmental issue the printing of coupons causes. Trees cut down, leading to deforestation. Having your coupons as dynamic QR codes not only is good for the Planet, but it also shows the costumers your brands interest on preserving the Earth, leading a better brand’s image. The content of a dynamic QR code can be changed whenever you please, so there is no need to print different coupons for each time of the year, or holiday, just change the link to which you directed it. Of course, the codes also need to be printed, but imagine, both, how many money you would save in not having to print such a large quantity of coupons each season; and how many trees would be saved too! Printing Dynamic QR codes would certainly be more GREEN tan static QR codes.

4. It is cheaper for the brand to make dynamic QR codes in our QR generator, than having them printed in paper.
All these pros about coupons as dynamic QR codes, help to increase your brand image, and therefore, add value to it; and also, to increase your brand’s loyalty. Amazing, right?

We can also say dynamic QR codes’ coupons benefit the consumers as, for example, it is easier for consumers to carry the coupons. This means, consumers do not have to carry the coupons in their wallets or bags, and there is no risk that they lose them, as they’ll stay recorded in their mobile phone once they’ve scanned the dynamic QR code.

So, these were some of the reasons why dynamic QR codes as coupons are an amazing idea. Hurry! Get a dynamic QR code to use as coupons. Be a pioneer of the new era.