Across the numerous case studies of creative and effective QR code uses, we have seen that their success, or at least their catching attention, comes from the fact that the individuals, companies or large enterprises who use them know that the key lies in providing unique content through QR codes, ensuring that the client has more than enough reason to interact, to be informed, to obtain something in return, to become an active part.
In this case, we will study how QR codes can help with health issues.
The AADE (American Association of Diabetes Educators) is going digital by using QR codes that link to their website, in particular, to information on their mobile app which helps people who have diabetes set goals based on the seven proven diabetes management approaches. It also has useful information to help understand how diabetes affects the body, symptoms to look out for, and how to take action.
The app can be found by searching for “AADE Diabetes Goal Tracker” on the iTunes or Google Play Store. And it’s free.
Let me head back to where I began: when using QR codes, the best practices reside on incorporating the user actively. They have to be interested and invested to scan a QR code, and when it comes down to one’s health, it is as important as anything else.