A new normal, a new BlaQR Friday
The time of the year in which deals, discounts and promotions are everywhere is finally here. But this time around, both Black Friday and Cyber Monday will arrive in a different fashion. This, of course, has to do with the ongoing pandemic.
Although we still have to take precautions, the new normal has reinvigorated digital sales and, most notably, e-commerce. One of, if not the most important factor comes in the form of QR codes; the number one technology that bridges the gap between the physical and the digital world. But… why?
QR codes to the rescue!
COVID-19 took the world by storm. Businesses had to reinvent themselves. Thankfully, QR codes, a technology that is over twenty seven years old at the time of this post, were there at the ready.
The two main benefits of using QR codes are that they can provide instant access to any digital content while in the real world, and that they are cost effective. But due to social distancing, a third advantage was introduced; QR codes can be scanned at a certain distance dependending on their size. This means that people can take out their smartphones, scan a QR code, access their unique content, while staying completely safe.
Regarding the use of QR codes in 2020, restaurants and hotels have used them to show their menus and catalogues digitally, thus keeping their dinners and guests safe. Other establishments such as companies with employees or hospitals have been using QR codes to fill out screening forms. These applications are still in effect, but now, it’s time to talk about the ones that will definitely put a smile on your face 🙂
Introducing Coupon QR codes
The best way to reward loyal customers and entice newcomers is through the use of coupons. And the best way to implement them is by taking advantage of the holiday season’s deals combined with the power of QR codes. So, here we go!
How to use Coupon QR codes
The name Coupon QR code is pretty much self explanatory, but let’s break it down. With a Coupon QR code you can show any type of discount; a 2 for 1, a 50% off or even a free-purchase voucher. You can accompany said deal with its corresponding code or even a barcode – a code within a code within a code… talk about inception. In any case, customers can scan the QR code and show the coupon code at the store to redeem their discount.
Speaking of going to the store, you can also add its address to the QR code which will open up in Google Maps to give directions on how to get there. Lastly, you can also add your website not only to show other products but also to allow people to redeem the discount online if you prefer.
Coupon QR codes are one of many types of content, but as you can see, it has a lot of potential by itself. Let’s take a look at other great types for Black Friday and Cyber Monday.
Other types of QR codes for this holiday season
You can offer discounts and promotions on your website. And using a Website QR code is the fastest and easiest way to get your customers directly to your digital door. You may also want to consider offering discounts on your social media networks with a Social links QR code. Upon scanning one of them, the users will be able to follow you on their preferred platform and keep up to date with all what you offer.
For the grand finale, if your company works on a worldwide scale, you can use the Multi-country links QR code – what a name, huh? Basically, it will redirect the user to the version of your website that matches the country where they are in. So, if someone scans the QR code in the United States, the English version of the website will show. If in Spain, the Spanish version will pop up, so and so forth. Offer planetary discounts with a single QR code! “Planetary…” that reminds me of something!
A metaverse of deals!
Yes, you read that right. QR codes have a new friend to play with; AR technology. With the announcement of Facebook’s rebranding to Meta, augmented reality got even more real. Soon, we will be living in a world of worlds, and QR codes will make the connection between worlds possible.
Imagine scanning a QR code to get a discount on a physical product, like a brand new sofa. Now, imagine having the ability to place a 3D model of that sofa on your living room to see how it would look with your smartphone. That’s just the beginning. The metaverse will introduce new ways for us to interact both physically and digitally. And if there’s a time for that to thrive and get attention is now!
Have a great holiday season and keep QR coding!