La Nación and QR codes for Soda Stereo’s 30th anniversary

La Nación and QR codes for Soda Stereo’s 30th anniversary

uQR.me goes Stereo!

Soda Stereo has been one of the greatest Latin American rock acts ever – maybe THE greatest. uQRme has teamed with leading Argentine newspaper La Nacion, Sony Music and Fischer America to celebrate the mythic band’s 30th anniversary with a series of CDs and DVDs entitled TODO SODA.

uQRme developed the mobile content for the launch campaign and, of course, provided beautifully customized, uQRme-powered QR codes to be printed in the paper as well as in outdoor ads and created various ambient marketing campaigns.

QR code user on TodoSoda ad campaign

0 Comments

Leave a reply

Your email address will not be published. Required fields are marked *

*