Food is one of the three basic needs. And pastas are a delicious need indeed. I guess you know what I’m getting at. I love pasta. Any kind of pasta. And as a pasta enthusiast, I wish I could give a try to Giovanni Rana’s pastas. They sure look amazing. From their raviolis to their lasagnas and their special sauces… But how did I heard of him, you ask? Drum roll, please… Through QR Codes.
Giovanni Rana (born October 15, 1937 in Cologna Veneta, Italy) is a chef and entrepreneur and founder of the line of Italian food products which bear his name.
Giovanni Rana as an Italian food brand is not only a synonym of excellent pastas across the world but a great example of successful marketing campaigns. The chef has been seen in a series of television adds with historical characters such as Marilyn Monroe, Rita Hayworth or Humphrey Bogart.
And now, by creating QR codes via uQR.me’s QR code generator, Giovanni has become available to the world to see their most exquisite products, its history, its recipes and even its secrets tricks, which you don’t want to pass out. By scanning the QR codes that come with Giovanni’s food packaging, you get access to all of this awesome content that will make you want more out of your current meal or dinner.
We have studied in a previous article how QR codes can be used in restaurants. Giovanni Rana, being the leader in the European fresh pasta market, sure proves the point that the food industry can get tons of marketing opportunities and exposure via QR codes.
As a side note, can you count how many times did I write the word “pasta”? I sure love that word…