Save UP TO 20% with our annual plans

Diet Coke works with to promote a lighter Life

Diet Coke, also known as Coca-Cola Light, is launching a new limited edition campaign to promote their concept of “living lighter” with QR codes.

In this, 6 Argentinean plastic artists dress a 500 ml. Diet Coke bottle each.
The idea was that each artist would create a unique design for his/her bottle inspired by a specific region of the Country and what they think “living lighter” is.

  • Fernanda Cohen: Litoral. Thinks “living fresh is living lighter”
  • Ernesto Bertani: Buenos Aires. Thinks “living free is living lighter”
  • Ricardo Liniers: Patagonia. Thinks “living simple is living lighter”
  • Milo Locket: Noroeste. Thinks “living together is living lighter”
  • Marcos Lopez: Cordoba. Thinks “living with humor is living lighter”
  • Nicola Constantino: Cuyo. Thinks “living with dreams is living lighter”

The campaign includes the spreading of information through many different channels, being T.V. commercials, merchandising materials, ads and graphics and digitalized spreading. To be able to use this last one, Diet Coke decided to work together with dynamic QR codes.
These QR codes are found in the bigger bottles -which are not dressed- and link to the artist’s piece in its original form -this is, unmodified to fit in a bottle- to truly appreciate the concept of Diet Coke’s slogan, and not just collect the bottles because of their pretty appearance.

It is important for Diet Coke that people don’t just know the slogan, but understand the benefits of “living lighter”, and that’s why they chose this wonderful idea of letting artists show the audience what living lighter means for them, and how Argentina transmits them such feeling to create their personal definition.

Promoting their campaign in the most efficient way was just as important to Diet Coke’s team, and that is why they decided to work together with to be able to spread their message to every family table, friends meeting, social reunion, any event in which there’s a person with a cell phone who can read the QR code. Can you picture that?

Live lighter with Diet Coke and, and create your own definition of what a lighter life is.

Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp
Share on email

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Discover why Fortune 100 companies choose to work with us every day.

More from

The Impact of QR Codes in Hospitals

The medical industry relies on technology to keep abreast of advancements. Learn more about how the technology can help your health practice.

Are QR codes safe? Tips & tricks for a more secure mobile marketing

As the world rolls into August 2021, we’ve recently observed a pretty important global milestone – 500 days of Covid.

Things certainly aren’t the same – and while the daily headlines ensure we don’t lose track of the big changes, there have been a few that have surprisingly flown under the radar – and could still pose major concerns regarding our security and safety in an increasingly digital world.

Merry Christmas and Happy New Year with QR codes

Merry Christmas and Happy New Year with QR codes!

2020 was a challenging year, to say the least. COVID-19 took the world by storm, and we, as a society, had to quickly adapt to what we now call the new normal. It has been challenging, but thankfully, hope comes as 2020 ends and 2021 begins. A new future awaits us, and QR codes will play a big part in its unraveling. In fact, they have proven that already by helping us stay safe during these hard times.