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La Nación and QR codes for Soda Stereo’s 30th anniversary

Roberto Maggio
•
Apr. 11, 2012

uQR.me goes Stereo!

Soda Stereo has been one of the greatest Latin American rock acts ever – maybe THE greatest. uQRme has teamed with leading Argentine newspaper La Nacion, Sony Music and Fischer America to celebrate the mythic band’s 30th anniversary with a series of CDs and DVDs entitled TODO SODA.

uQRme developed the mobile content for the launch campaign and, of course, provided beautifully customized, uQRme-powered QR codes to be printed in the paper as well as in outdoor ads and created various ambient marketing campaigns.

Roberto Maggio

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