Christmas is right around the corner and with it comes a great many ways to use QR codes either for retail stores or to have fun during this holiday season. Through this year’s QR code cases studies, we’ve seen the growth of new and interesting uses of this technology, ranging from public transportation services to medical practices, from wearable devices to theft recovery means, and many more. 2015 has proven to be a great example as to why QR codes are still very much alive and in well shape. But QR codes are not only limited to marketing campaigns and organizations. After all, imagination is key into making a QR useful. And that’s what brings me to Christmas. The holidays are just around the corner. So let’s dive right into QR code uses that can get the best out of this season of joy and happiness by introducing a little something we all know and love: fun!
The QRristmas Spirit
Since QR codes are links from the physical world to the digital one, having one placed on a greeting card is one of the most well known uses for this holiday season. But hey, why use a QR code in the first place? Well, ever thought you may want to include a video to it? Enter QR code greeting cards! QR greeting cards open up multiple possibilities: a friendly funny video of you for a loved one, or a sneak peek of what Santa Claus has in his sled for them. Most of us have our smartphones with us all day, so the issue of adding a QR code on a card is pointless. Simply take out your device and scan. We are all for surprises and having a dedicated QR code is always pleasant. [clickToTweet tweet=”“30% of all online shopping purchases now happen on mobile phones” #mobileshopping #mobilemarketing” quote=”“30% of all online shopping purchases now happen on mobile phones””] I remember a time in which greeting cards came with a jingle device. Once you opened the card, a song would start playing. Now, you can add one yourself by uploading an MP3 file to your QR. Fun times and a great way to make it more personal. This is the one thing that makes the process all the worthwhile; expressing yourself, while saving money in pre-made greeting cards. Make one yourself and share the fun! Another QR use comes in the form of scavenger hunts. Say for instance you place a QR code tucked within the Christmas tree. Scan the code and you get a picture of a QR code hidden somewhere in your house. Finding and scanning that one leads to a new one. So on and so forth until you find the last QR that shows the gift, all wrapped up, waiting to be opened. Your kids will love this one, as it will teach them finding skills while playing. All the merrier!Having a Christmas party? Let your family and friends know the address via a QR map on an invitation card. A hilarious video of you showing up the place or letting your guests know what to bring will definitely spark the mood and let everyone know that they’ll have a blast! Home and family QR uses for the holiday season are everywhere. You just have to let your imagination run wild. QR’s visual power is enticing and generates interest. You never know where you can land when scanning one. Surprises are everywhere. Better call them QRprises, now!
QR Christmas Uses for Stores and at Work
According to a Google Analytics study carried out between September 2014 and September 2015 in the United States, “30% of all online shopping purchases now happen on mobile phones”. More so, “shopping-related searches on mobile have grown more than 120% year-over-year”. What do these numbers have to do with QR codes? Since the technology is based on mobile devices and their scanning capabilities, QR codes are a gateway into retrieving product information and purchasing. Meaning that the codes themselves are mainly responsible for the increasing number of customers that opt to shop via smartphones and tablets. [progress_bar percentage=”53″ name=”53% of those who shopped online, used mobile devices” value=”53%” type=”” colour=””] [progress_bar percentage=”78″ name=”78% used the internet for holiday research last year” value=”78%” type=”” colour=””] [progress_bar percentage=”29″ name=”29% relied on friends, relatives or collegues” value=”29%” type=”” colour=””] [progress_bar percentage=”40″ name=”40% of holiday shopping occurred online” value=”40%” type=”” colour=””] [progress_bar percentage=”100″ name=”$1 TRILLION of all retail sales were influenced by shopping-related mobile searches” value=”$1 TRILLION” type=”progress-striped active” colour=”#FE5B54″] So, what can shops gain by using QR codes? It’s time for discounts, right? Let your clients know by offering special Christmas deals via QR codes. Also, by adding QR code tags to items, costumers can get full information on the product they like, purchase it via PayPal or credit card, and have it delivered to their homes, avoiding long cues to pay and saving precious Christmas time. Above all, they will no longer have to take out their wallets. Digital purchases via QR codes are the way of the future!Matt Lawson, Google’s director of performance ads marketing, says that “this year a whopping 82% of smartphone users will consult their phone while in a store”. Customers are not only doing so to get more information on a certain product or purchase it, but also to watch video reviews as well; a trend that is growing exponentially. Retailers can benefit from this by creating their own video reviews or video unboxings that can be accessed by scanning QR codes displayed at their stores or tagged to their products. Let us not forget that special video presentations can also help to let your clients know that you treasure their continued support. After all, Christmas is only once a year! There are days prior to Christmas Eve that retail stores must take into consideration when providing special deals. Those being Black Friday and Cyber Monday. But since 2013 both days have become a multi-day, multi-device event. Customers are more and more aware of such offers, becoming available days before they actual date comes. Shopping malls, electronic stores and cellphone stores sales during both days vastly exceed those that take place during other weekends in holiday season. [clickToTweet tweet=”“Shopping-related searches on mobile have grown more than 120% year-over-year” #mobile #shopping” quote=”“Shopping-related searches on mobile have grown more than 120% year-over-year””] Now, working environments are not without QR code uses during Christmas. Secret Santa is a long running tradition. Let’s throw in a little twist to the whole experience: create QR codes for each work colleague and assign them randomly so they can scan the codes and find out who will be their gift receiver. Invisible friends of the new century! If a store or a retailer already uses QR codes throughout the year, creating unique QR experiences for Christmas shouldn’t be a problem. On the contrary, it would help proliferate their digital presence and contribute to their customers’ and working staff’s desires on this special occasion.
A Word from Santa QR
So, 2015 is coming to a close. What have we learned so far? QR codes are limitless. Yes, you may think that this statement is getting old, but in fact, it’s just getting started. The technology keeps gaining support thanks to the increasing amount of uses and users. It is not only because of the tool itself but because people are getting more and more acquainted and comfortable with QR codes. And if their uses can be capitalized in our daily lives, that has to mean something; more so on special occasions such as this one. Merry Christmas everyone and keep on QRing!
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This article was based in our own data but also information from: thinkwithgoogle.com