3 Ways to Connect the Physical World to the Digital One
Unlike QR codes, Augmented Reality and Near Field Communication have not yet been established as standards and are budget eaters. QR codes on the other hand are extremely low budget and widely supported.
AR vs NFC vs QR Codes
Google Trends Comparison
It’s easy to see that QR codes double in popularity its nearest competitor, NFC:
More and more mobile devices come with QR readers already installed
Which means that consumers are aware of this tool and are willing to scan codes (as long as the content is interesting!)