As we have said before, the call-to-action for scanning a QR code has to be appealing.
But its design must not be overlooked and it has to arouse curiosity.
Here you’ll find some tips to make your QR code look sexy:
QR Code Color
Coloring your QR code will help blend it with the rest of your graphic design, making it pop-up. Please always mind the contrast between the QR code itself and the background. The more contrast, the better!
Put Your Brand On It
Inserting images or logos on your QR code enhances your brand identity. It will communicate directly the contents of the QR. Remember to place the logo in the middle of the QR, without covering the position and alignment patterns.
Don't Be Square
A QR code is square-shaped. Although its structure can’t be changed, you can smooth its edges to make it look more rounded. You can also add some transparency to the mix. By doing so you’ll get a more slim and fancy QR code which will draw attention from your target audience.
Whenever you make changes to your QR code shape or colors, please don’t forget to test that it still works.
Printing Your QR Code
Though QR codes can be used in a digital means, they are mostly used on printed canvases.
Therefore, it is important to note the following:
Make sure the QR code is large enough to be scanned. In good conditions of light we’ve seen 1×1 cm (0.4 inches) QR’s scanned without problems. Nevertheless, the minimum dimensions recommended are 2×2 cm (0.8 x 0.8 inches).
A QR code can be printed on almost any material. For better readability, it should be opaque to prevent bright reflections that might difficult reading the QR.
QR Printing Quality
There are several formats to work with: JPG, PNG, SVG or EPS. If you plan a digital campaign, the first two formats will do great. SVG and EPS (both vector formats) will do better in printing as you can scale the files without loosing resolution.