Custom QR Code Design

Best practices

Custom QR Code Design

Table of Contents

Designing and printing a QR code

The look of a QR code

Esthetically speaking, QR codes are not that appealing. Their black and white, pixel-shaped structure is hard to combine with a well-thought-out graphic design. Not only that but a QR code may come across as any other barcode out there. If you want your QR code to seamlessly blend with your materials and have it stand out, you are in for a treat.

Beautify your QR code

Ever since QR codes found their way into the mobile marketing sphere, people have been trying to make them look the best they can possibly be to boost user engagement. Things like adding a logo in the center of the QR code or changing its color were gradually introduced until QR code generators came along with even more tools to customize QR code design. not only allows you to do the former but you can also change the look of the QR code’s patterns. This means that you can boost your brand identity not only via the logo but also by tweaking the shape of your QR code.

As if that weren’t enough, you can also create custom QR code design templates to apply them to one or several QR codes within your account; a welcome addition for those that have hundreds or even thousands of QR codes.

The customization of a QR code is one of the many things that keep this technology alive and breathing, offering endless possibilities to get creative with making your own QR codes.

Print your QR code

The ability to customize a QR code wouldn’t be quite as special if you didn’t have multiple options to download it. Whether you want to use your QR code on the web or on a business card, QR code generators’ have you covered. You can download your QR code as a raster image (PNG) which is ideal for digital platforms, and as a vector image (EPS, PDF or SVG); best for printing since these formats have no resolution loss.

QR code design insights

Here are a few things to keep in mind when designing and printing your own QR code.

Test the QR code before publishing

Although will notify you if your QR code is readable or not when designing it, it is important that you also take the necessary precautions before you publish it. Download the final result as both raster and vector image files and scan them with Android and iPhone readers just to make sure that your custom QR code will in fact redirect.

The error correction of the QR code

QR codes come equipped with an error correction feature that allows them to be readable even if the image itself is partially obscured or slightly damaged. There are four error correction levels: L, M, Q and H. Each level has its own percentage of damage it can sustain, L being the lowest and H, the highest. Thus, a level L is ideal for a vCard QR Code, since it will make the code less dense and easier to decode.

The size of the printed QR code

The common size of a business card is approximately 9 × 5 cm (3.5 × 2 in). Being said that, the QR code’s size should not be below 1 x 1 cm (0.4 x 0.4 in). Having a QR code printed in a smaller size might not be able to be decoded by a QR code reader. So, just to be on the safe side, have the size of the QR code be at least 3 x 3 cm (1.6 x 1.6 in).