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QR codes for QR codes’ sake?

Marketing tips for effective mobile campaigns.

It’s not simply about an outdoor ad or a cereal box sporting a QR code; it’s about making it relevant for people and creatively challenging, in order to enhance user experience and add real value to products and brands.

Social utilities such as our groundbreaking recyclable QR code generator uQR.me have changed the game completely, allowing users to play with their QRs and get them into their daily lives, creating their own Internet of things. The ideas and solutions they come up with go far beyond the average “hey let’s add a trendy code whatever to our ads” marketing stunts that keep popping up around. As a result, when people spot a QR on a magazine or on a pack now expect much more than being sent to a non-mobile optimized company website.
There’s much more to QR codes than that. We have collected a couple of great examples just to get you inspired.

How about a QR code printed on a pint glass? You pour lager beer in it, the code does nothing. You can actually scan it only if there’s Guinness in the cup. Once read, the QR tweets about your pint, updates your facebook status, checks you in via Foursquare, downloads coupons and promotions, invites your friends to join, and even launches exclusive Guiness content.

Guinness QR Cup
And a QR sun dial? The code can only be read from 12 pm to 1 pm because of the sun, redirecting users to Korean retail chain E-mart online store with a 12$ coupon, in order to boost lunchtime sales.

emart shadow qr

Our creative team here at uQR.me can effectively help marketers and agencies building strong QR-based campaigns like we already did for Volkswagen, PepsiCo, Coca-Cola, La Nacion and many others: just drop us a line at business@uqr.me and we’ll be on it.

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