Crack the Code of Consistently Cool Consumer Packaged Goods with QR Codes
QR codes turn product packaging and print ads into a whole new way of conveying important information to consumers. With a scan, customer engagement and retention becomes so much easier because you can give your fans so many reasons to stick with your brand.
Check out some of the many ways QR codes can help you grow your brand’s fan base
QR Codes perfect packaging
If you’re ready to take your consumer packaged goods brand to the next level, read on and see just how easy it is!
Provide more than just a product
QR codes are bridges to a whole other world of information. Give your customers access to recipes, wardrobe and style suggestions, advice on how to get the most out of your product and more. A Download File QR Code linked to a PDF can give your packaging a new dimension and help retain customers who appreciate the extra effort to extend the value of their purchase. If you want to update the document, simply upload a new one without having to reprint the code.
Attract more social media followers
If someone buys your products, they’ll be more likely to follow you on social media. They’re already a fan, after all. Put a Social Links QR Code on your packaging and with a scan, customers can get to a landing page listing all your social media accounts (even TikTok if you’re on there). Then they can choose which ones they want to connect with you on.
Everyone loves a deal and giving customers a discount on their next purchase is a fabulous way to entrench brand loyalty. A Coupon QR Code on your packaging that gives customers a way to save money on their next purchase from your company will help to make sure they stick with your brand and even recommend it to others.
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Bring your ads to life
How do you turn a print ad into a video ad? With a YouTube QR Code, of course! Take viewers behind the scenes and show them your manufacturing process or some other bit of interesting information that will bring them closer to your brand. If you want to change the video, just sign into your uQR.me account and change the URL in the QR code. It’s that easy. Open your brand to customers and they’ll respond with increased loyalty.
Give them all the angles
While you are obviously limited by available space on your print ads, including a QR code makes that space virtually infinite. Add a Mobile Page QR Code to your print ads and link it to a specially designed mobile page hosted on the uQR.me site. Edit your mobile page with text, photos, videos and links that give customers a cornucopia of information about your product and entices them to buy. You don’t need any special editing knowledge to create one of our mobile pages. If you can send an email, you can edit one of these pages. For those that know coding, the mobile pages can be edited via their code, as well.
Connect with customers in their own language
Customers love it when you make an extra effort to connect with them and a Multi-Country Links QR Code lets you do that. When customers scan the code, it takes them to the website version that corresponds with their region of the world. That means customers who scan the code in Spain are taken to the Spanish version of your site while customers who scan the code in the US will be taken to the English version and so on. If you sell products worldwide, this is an excellent way to garner trust and goodwill with your global audience.
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