Perk Up Your Promotions with QR Codes for Publishers

Publishers want as many eyeballs reading their books as possible and that means reader engagement. QR codes are a perfect way to grab readers’ attention, introduce them to new writers and give them a taste of the new books you have coming out.

Get inspired to start using QR codes for your publishing house.

QR Codes Connect You with Your Fans

Improve the way readers interact with your publishing house, improve book sales and increase attendance at your events by incorporating QR Codes into your marketing strategy.

Read on to see how to use QR codes to help you make a giant leap.

Provide readers with previews

When promoting your latest work, use a Download File QR Code that is connected to a PDF with excerpts from the book. Interested readers can scan the code and download the PDF to their phone and read it at their leisure. If there is an audio version of the book to promote, connect the QR code to an MP3 file instead so readers can download it to their phones and listen to it.

You might already have an amazing looking portfolio online and for that, we have the Website QR Code, which you can link to any URL of your choice, or the YouTube QR Code that redirects to a dedicate video reel or your entire YouTube channel.

Promote your events

Give readers a convenient way to keep up to date with all your future events like author readings and book signings by using a Mobile Page QR Code that is linked to a mobile page you’ve turned into an events calendar. The mobile page is completely editable. Using the intuitive editor, you can add text, photos, videos, links and lists to the page. Print the code on the inside cover of all your books and update the events list regularly so readers can scan it at any time and see what’s going on. If you have an online events calendar already, use a Website QR Code to link to your existing events calendar. Either way, it makes it easy for readers to keep up to date with your updates.

Boost your sales

Bookworms love a deal, just like everyone else. Connect a Coupon QR Code to a discount and print it in your books or magazines so readers who buy them can save money on their next purchase. Use the codes in all your promotional material to try and entice new readers. Change the coupon once in a while to keep the discount fresh and exciting and keep those scans coming in.

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Showcase your book trailers

Breathe life into your ads with YouTube QR Codes linked to book trailers. With a scan, readers can see the promotional video and decide if they want to buy the book. For even more interaction, connect the QR code to your entire YouTube channel and let readers choose which videos they want to watch. You can feature author interviews and behind-the-scenes content that delves into the writer’s creative process.

Communicate globally

If your publishing house publishes in multiple languages, direct readers to the website version of their choice with a Multi-Country Links QR Code. This QR code is ideal for international companies that have multiple versions of their website in a variety of languages. When a reader scans the code, it detects what country they’re in and takes them to the corresponding version of your website. If someone scans the code in a country that does not have a corresponding version of your site, they are taken to a landing page that lists all the available versions of your site and they can choose which one they want to visit. Or, you can set a default site to go to.

Collect followers

Help your authors grow their social media presence by printing a Social Links QR Code in their books. Readers can scan the code and see a list of all the author’s available social media accounts to follow (even TikTok). Readers can then choose which ones they want to follow the author on. Print one for your own publishing house in your ads so you can also collect those all-important followers.

Your one-stop QR code marketing platform

From your uQR.me dashboard, take care of all your QR code campaigns with as many team members as you like. Customize your QR codes with logos and brand colors, dig into the tracking data to see when and where your codes are being scanned, and more.

Get the scans you need!

Create QR codes that actually work for you

The possibilities are endless with a uQR.me Pro account:

Whether your campaign comes to a close or you want to add more information, you can always update or change the content of your QR codes as they are dynamic! You can do so as many times as you want worry-free, and even after printing them.
Download your QR codes as vector image files to have the best printing quality. You can change their size without losing resolution. Choose between PDF, SVG or EPS to place your QR codes on all your printed materials like posters, business cards, t-shirts or even vehicles. You can also download the QR codes as PNG files to use them on digital platforms.
Keep your QR codes organized within projects which work like folders. You can also add descriptions to the QR codes to identify them easily, and tags to group them within a project.
Create a user for each of your team members and assign them to one or more projects so they can create and manage QR codes within them. Each team member will be able to log in with their respective email and password to access their projects.
In addition to customizing your QR codes with your logo, colors and changing the shapes of their patterns to make them standout, you can also mask their short URLs with your domain to boost your brand with our white label feature.
Track and measure your QR codes progress with advanced analytics. Know the number of scans they received over a period of time, where they were scanned, with what devices, the age and gender of your target audience, and more.
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