uQR.me makes it to Hollywood as it’s dynamic QR codes are featured in a feature film. Branded is a mind bending science fiction thriller set in a dystopian future where corporate brands have created a disillusioned population. One man’s effort to unlock the truth behind the conspiracy will lead to an epic battle with hidden forces that control the world.
Backward Heroes, the people behind Branded communication, have taken another dimension in movie marketing using QR codes to promote the movie. The entire film was coded into the quick response codes using the dynamic QR code generator from uQR.me.
The posters for the film also contain unique uQR.me QR codes. More of the codes are also fixed firmly in the website of the film, and more can also be found in the popular social pages of the film like Facebook.
But the producers for Branded, Road side attraction, didn’t stop there, the trailers of the movie which are featured on YouTube also have QR codes in them, each carrying different types of information about the movie. The viewer can scan the codes as they come up on the screen and learn more about the anti-Utopian society as they entangle themselves with the overindulgence of the customers and their undying love for materialistic things. Meanwhile, moviegoers leave their emails on the movie’s web page helping promoters in keeping track of the traffic expected for the movie when it premiers. All these stats are offered by uQR.me and each QR has its own individual statistics so the marketers know exactly which QR was spotted and where.
Branded has pushed technology like uQR.me into movie trailers, films and posters making this the next mobile marketing trend.
Watch the trailer here:
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