Annual Plan Discounts. Up to 30% OFF

QR codes in Asia, why the obsession?

QR codes are slowly emerging and making its comeback in America and Europe, but QR codes in Asia have been very alive from years now. Why is this continent so in love with QR codes? What makes QR codes so important to them?

Thes are some of the questions we are going to answer in today’s posts.

Why is Asia so in love with QR codes?

QR codes were released at the best time in China – Mobile internet usage was escalating really fast and these little codes were helping connect the offline world to the new digital era.

Besides the  high usage of the internet in China, there are some other reasons like the ones we discuss below:

  • In its early phase, WeChat made a built-in feature and was brought to millions of users by adding QR codes to scan contacts. WeChat is more than the “Chinese WhatsApp”, there is the possibility to rent and buy mansions, assist an online trial and much more. WeChat is the main reason for the QR code expansion in China.
  • Scanning a QR Code is more comfortable than typing a URL in Chinese. People in China prefer scanning a QR Code over typing a URL.
  • Alibaba has experimented with QR Codes in China and found an impressive response. One of their campaigns got 200,000 scans in under a minute.

WeChat and QR codes 

WeChat’s gave the final push to the QR codes by introducing them to its more than 5 hundred million monthly active users.

In September 2012, WeChat, a Chinese social media network, introduced a built-in QR code scanner in its later updated version. Making the app even more powerful and allowing users to interact in ways never used before.

QR codes in Asia, why the obsession

A sample of a QR code to add a friend on WeChat

The prosperity of QR codes in Asia is not a sole contribution of tech giants. Their strategies empowered merchants to promote in the physical world and enable customers to access all services that merchants developed online.

Why are QR codes in Asia so important?

As we have anticipated at the beginning of the article, Asian people, and especially Chinese people, love QR codes because it makes it easier for them to do things with their mobile devices. It is much easier to scan a QR code than type, especially those characters that they don’t recognize as well as their own as it can be the English, French or Spanish language.

QR codes in Asia: their usage

  • Collect gifts at a wedding
  • To identify pets
  • Identify senior citizens
  • Post and reply to job boards
  • Checking the source and authenticity of food and drinks
  • Sharing bikes
  • As an identity badge for transportation
  • As information point in street signs
  • For gaming
  • For advertisement

To wrap up

QR codes have a high impact on the Asian communities due to the easy access to QR codes Scanner on their phone that will take way less time than typing URLs or names.

The introduction of QR code readers and QR code generators inside apps and the spread of QR codes usage among tech giants have made an extraordinary impulse of QR codes in the populations. Besides that, the acknowledgment of QR codes from merchants had made the expansion of QR codes possible and useful for a whole community.

Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp
Share on email

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Discover why Fortune 100 companies choose to work with us every day.

More from

The Impact of QR Codes in Hospitals

The medical industry relies on technology to keep abreast of advancements. Learn more about how the technology can help your health practice.

Are QR codes safe? Tips & tricks for a more secure mobile marketing

As the world rolls into August 2021, we’ve recently observed a pretty important global milestone – 500 days of Covid.

Things certainly aren’t the same – and while the daily headlines ensure we don’t lose track of the big changes, there have been a few that have surprisingly flown under the radar – and could still pose major concerns regarding our security and safety in an increasingly digital world.

Merry Christmas and Happy New Year with QR codes

Merry Christmas and Happy New Year with QR codes!

2020 was a challenging year, to say the least. COVID-19 took the world by storm, and we, as a society, had to quickly adapt to what we now call the new normal. It has been challenging, but thankfully, hope comes as 2020 ends and 2021 begins. A new future awaits us, and QR codes will play a big part in its unraveling. In fact, they have proven that already by helping us stay safe during these hard times.