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QR codes in museums

Why should museums work together with QR code generators?

We all know that feeling when we’re at a museum, staring at a/several pieces of art and wished we had more information about the artist or the piece of art itself. I know, that would be a normal issue, and who’s to blame? The museum for not including more information? But where? There’s no place… or perhaps ourselves? For not being well informed…

We should all admit this happens… But, what would you say if I told you there’s a way in which this problem could be easily solved? … Interested? Then continue to read the paragraphs below and get an answer for those questions!

QR code generator companies are the ones creating the famous QR codes, which I bet you’ve seen so far –nice, squared barcodes which you can direct to whichever link you please, usually related to business and advertising. Now, the fact that these QR codes are usually related to ads doesn’t mean it’s the only use they can be given.  And today we’re gonna talk about using these amazing QR codes generators, on behalf of culture.

That leads us back to our initial question, why should museums work together with QR code generators?

  1. Engaging and involving visitors
  2. Educating visitors
  3. Little/ no cost
  4. Museums interaction with costumers

Engaging and involving visitors

Museums could direct the QR codes to extra information about an artist or piece of art. This information could be presented in different forms, for example, as a text, as a video, as an audio, even as a game. Can you imagine having a guided experience without the inconvenients of sharing your tour with others, being sometimes unable to hear the guide, being unable to look at a piece of art for as long as you like? Just scanning the QR code for each piece you like and be provided with a lot of information about it or it artist’s; be provided with that self-guidance experience! And in such interesting ways as videos or audios! That would certainly excite the museum’s visitors, and encourage them to visit the museum more often.

Just imagine, a student’s group coming to the museum and how the kids would react to receiving information in the forms of videos and games instead of the usual guidance, to which they are more likely not to pay attention to.  Or being directed to an exercise at the end of the tour, which if passed, awards the student a gadget. Now, those are fun ways of learning, don’t you think?

And not only students would learned, every visitor that scans QR codes! It’s an interesting and enjoyable way to learn.

At the end of the tour, people could leave comments and suggestions about their experience in the museum. This way, the institution would be able to have closer contact with their costumers and their opinions, allowing it to improve more and more the service provided.

Huge benefits for everyone, right? And you might be thinking ‘yeah, but how much do we have to pay for them?’ well, not much actually. In fact, compared to other more unpractical ways of doing something similar, the cost of working together with QR generator companies would cost definitely less.

So now, tell me: are you ready to vanish those problems and use QR codes to improve your museum’s service?

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