Wow Customers with Brilliant Bottles and Creative Cans Using QR Codes

Your product packaging is a superb way to strengthen brand loyalty and increase trust with your audience. People who have already purchased your product are more open to your messaging, so use this to your advantage by giving them another way to interact with your brand via QR codes on your bottles and cans.

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Best practices and applications

1. Enhance desire for your product

If done right, QR codes can help you craft a memorable experience that turns brand fans into brand ambassadors. QR codes are fantastic for enhanced storytelling that introduces interactive elements into your branding.

2. Make your labels smart

Everything is “smart” nowadays and QR codes can turn your ordinary labels into smart labels. You only have so much room on a bottle or can label, so it’s difficult to give consumers all the information you want. With a QR code, however, your label becomes virtually infinite. You can link it to a Mobile Page QR Code and give customers whatever information you like. Since QR codes can be as small as 3 x 3 cm (1 x 1 in), they fit nicely on a bottle or can label without taking up too much room.

A YouTube QR Code linked to a video showcasing the journey from raw ingredient to product, for instance, can have lasting positive effects on your brand loyalty.

3. Get fast feedback

Need some answers about how your new flavor, new packaging or new product is being received by fans? A QR code can help you with that. Connect one to an online survey about what you’re trying to get feedback for and use the answers to validate your decision or go back to the drawing board.

4. Get valuable audience insights

uQR.me’s dynamic QR codes let you see where your codes are scanned, along with the days they were scanned and how many new and total scans they receive. Our codes even tell you the operating system and type of device used to scan your code.

Use this helpful information to tweak your QR code campaigns and get an even bigger ROI out of them.

QR Codes on Bottles and Cans: The Benefits

Any product sold in a can or a bottle can use QR codes to tell consumers about ingredients, ingredient sourcing, the manufacturing process or give them a deal on their next purchase. There are so many things you can do with a QR code, a can and some imagination.

How to create a QR Code on Bottles and Cans

1. Register for a 14-day free trial with uQR.me and choose the type of QR code you want on your bottles or cans.

2. Enter the necessary information for that QR code type.

vcard QR code

3. Customize your QR code by editing the short URL and creating a template for it. Add your name, logo and colors.

QR code insights image

4. Download your QR code in the file format you need. (We can help you choose the right one.)

Scan QR code

5. Integrate your newly-created QR code intoyour bottles and cans design.

Mobile page QR Code

6. Watch the magic happen.

If you need to change your QR code at any time, just edit the back end. You can change what it connects to and even change the type of QR code if you need to.

Ready to jump level?

Turn your bootles and cans into interactive obejcts

Bottle & Can QR Code Best Practices

Let’s look at the very best ways to use QR codes on your bottles and cans.
Mobile page QR Code
QR codes that tell people what they can expect when they scan the code are much more likely to be scanned. An enticing call to action (CTA) will see your code getting scanned left and right.
Your brand’s logo makes your QR code stand out and grabs people’s attention, so make sure you put your logo into your code. The best logos to use are the ones with a simple icon and no words. We automatically analyze your code as you’re customizing it so you always know if it’s scannable.
Every time you customize a QR code, you are able to save that particular customization as a design to use with other codes, if you choose. Save all your design templates so you can use them to make certain campaigns look similar.

Every QR code you create with uQR.me has a short URL assigned to it (which you can use independent of the code). These URLs are what connects the code to the content. You are able to edit these URLs to read whatever you want them to. Edit them to reflect your brand, your product or your campaign. It’s totally up to you.

Want even more branding power? Go for the white label masking service where the entire URL looks like it comes from your website.

Testing your QR code is imperative. Our software continually tests your code as you create and customize it to make sure it is scannable, but we still recommend you also test it with a variety of devices. As we say at uQR.me; it’s better to test and be safe than have an unscannable QR code.

QR Codes on Bottles
and Cans in action

Launching a new product is tricky. You need to be able to gather feedback quickly and efficiently. That’s where a QR code can come in handy. Linking a Website QR code to an online survey gives you real-time feedback on the product. Just prompt customers to scan it with a CTA and watch the opinions roll in.

Wine tours are super popular and one of the most obvious ways to promote wine tours is right there on the wine! Create a Mobile Page QR Code with all the details about the tour and add a way for customers to book it and pay for it right then and there.

Or, if you prefer, you can link a YouTube QR Code to a video with a virtual tour of the winery and let visitors take the “tour” from the comfort of their own homes. Either way, it’s great promotion for the winery.

If your brand is big enough to sponsor events, QR codes are a fantastic way to bring that sponsorship to life. For example, let’s say you’re a local brewery and you want to sponsor a summer festival. Customers who buy a 12-pack of your beer can receive a certain percentage off their entrance fee to the festival. Slap a Coupon QR Code onto your beer packaging and anyone who buys a dozen brews gets in for a discount.
Sometimes QR codes can be used for the simplest of things. Gyms constantly have to motivate people to be their best and branded protein shakes are superb for doing this. Design a series of Mobile Page QR Codes that have motivational sayings and put the QR codes on the bottle labels. When gym members need a pick-me-up, they scan the code, read the message and get motivated!
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