Wow Customers with Brilliant Bottles and Creative Cans Using QR Codes
Your product packaging is a superb way to strengthen brand loyalty and increase trust with your audience. People who have already purchased your product are more open to your messaging, so use this to your advantage by giving them another way to interact with your brand via QR codes on your bottles and cans.
Table of Contents
Best practices and applications
1. Enhance desire for your product
2. Make your labels smart
Everything is “smart” nowadays and QR codes can turn your ordinary labels into smart labels. You only have so much room on a bottle or can label, so it’s difficult to give consumers all the information you want. With a QR code, however, your label becomes virtually infinite. You can link it to a Mobile Page QR Code and give customers whatever information you like. Since QR codes can be as small as 3 x 3 cm (1 x 1 in), they fit nicely on a bottle or can label without taking up too much room.
A YouTube QR Code linked to a video showcasing the journey from raw ingredient to product, for instance, can have lasting positive effects on your brand loyalty.
3. Get fast feedback
4. Get valuable audience insights
uQR.me’s dynamic QR codes let you see where your codes are scanned, along with the days they were scanned and how many new and total scans they receive. Our codes even tell you the operating system and type of device used to scan your code.
Use this helpful information to tweak your QR code campaigns and get an even bigger ROI out of them.
QR Codes on Bottles and Cans: The Benefits
How to create a QR Code on Bottles and Cans
1. Register for a 14-day free trial with uQR.me and choose the type of QR code you want on your bottles or cans.
2. Enter the necessary information for that QR code type.
3. Customize your QR code by editing the short URL and creating a template for it. Add your name, logo and colors.
4. Download your QR code in the file format you need. (We can help you choose the right one.)
5. Integrate your newly-created QR code intoyour bottles and cans design.
6. Watch the magic happen.
If you need to change your QR code at any time, just edit the back end. You can change what it connects to and even change the type of QR code if you need to.
Ready to jump level?
Turn your bootles and cans into interactive obejcts
Bottle & Can QR Code Best Practices
Every QR code you create with uQR.me has a short URL assigned to it (which you can use independent of the code). These URLs are what connects the code to the content. You are able to edit these URLs to read whatever you want them to. Edit them to reflect your brand, your product or your campaign. It’s totally up to you.
Want even more branding power? Go for the white label masking service where the entire URL looks like it comes from your website.
QR Codes on Bottles
and Cans in action
Wine tours are super popular and one of the most obvious ways to promote wine tours is right there on the wine! Create a Mobile Page QR Code with all the details about the tour and add a way for customers to book it and pay for it right then and there.
Or, if you prefer, you can link a YouTube QR Code to a video with a virtual tour of the winery and let visitors take the “tour” from the comfort of their own homes. Either way, it’s great promotion for the winery.
In these difficult times, we stand by you.
– the uQR.me crew