Connect to Your Customers with QR Codes on Brochures

Educate, share information and give your customers a whole new way to connect with your brand by augmenting your brochures with QR codes.

Table of Contents

Best practices and applications

1. Inform your clients

Brochures are a fabulous way to convey information to your clients, but they are static in nature. If you have new information you want to give them, QR codes on your brochures can be helpful. Connect a PDF to a Download File QR Code so guests can download the information to their phones and read it at their leisure.

Have a YouTube QR Code lead to a series of videos you’ve made about your products and services to give visitors a new perspective on what you offer, adding a new multimedia element to your brochure.

2. Connect with your fans

Connect with your customers by giving them ways to follow you online. Put a Social Links QR Code on your brochure that lists all of your social media accounts and provides a whole new way for your loyal followers to keep up to date with your news.

If your brochure is designed for personal branding, have your vCard QR Code on the brochure so visitors can save your contact information directly into their phones.

3. Engage your customers

Positive Google reviews are one of the best ways to boost your business’ reputation. Use a Google Reviews QR Code on your brochure to prompt customers to leave their thoughts on their experience. Or, if your location is a bit tricky to find, put a Google Maps QR Code on your brochure and bring people right to your door.

Apps are an effective way to engage with your audience. If you have an app, you can use an App Store QR Code on your brochure to get visitors to download it, regardless of which operating system they have.

4. Analyze your scans

uQR.me’s dynamic QR codes include tracking data to tap into. It tells you when and where your codes have been scanned along with the types of devices used to scan them and the total and new scans collected. That’s a lot of info to utilize! Use the info to steer your QR code marketing endeavours, like improving its design or finding the best place to display them.

QR Codes on Brochures: The Benefits

QR codes are the ultimate tool to turn a simple printed brochure into a multimedia experience that takes your relationship with your customers to a whole new level.

How to create a QR Code on a Brochure

1. Register for a 14-day free trial with uQR.me and choose the type of QR code you want on your brochure.

2. Enter the necessary information for that QR code type.

vcard QR code

3. Customize your QR code by editing the short URL and creating a template for it. Add your name, logo and colors.

QR code insights image

4. Download your QR code in the file format you need. (We can help you choose the right one.)

Scan QR code

5. Integrate your newly-created QR code intoyour brochure design..

Mobile page QR Code

6. Watch the magic happen.

uQR.me’s QR codes are dynamic and that means you can change them at any time without having to worry about reprinting them.

Ready to jump level?

Turn your brochures into interactive marketing tools

QR Codes on Brochures: Doing it Right

To be effective, brochures need eye catching imagery and a clear call to action (CTA). Here are some ways QR codes can help you with these.
Mobile page QR Code
To get as many scans as possible, give your audience a reason to scan your code. Let them know what will happen when they scan it so they are enticed to do so. If they know there is a great discount awaiting them or they’ll be able to see a video detailing your manufacturing process, they’re more likely to scan the code. So, give ‘em a little nudge.
Okay, so “logoize” may not be a real word, but we stand by it. What we mean by logoize is to put a logo into your QR code. Use an icon that doesn’t contain any words. Make it big enough to see, but not so big that it covers too much of the code’s elements. (uQR.me automatically analyzes your code after every step of the customization process to ensure it remains scannable.)
Sometimes you may want to use the same QR code design for multiple campaigns. We make it easy to do this by saving every design you create as a template to use on as many QR codes as you like. That way you can give all the QR codes that pertain to a specific campaign a certain look.
Use multiple devices and scan your code repeatedly to make sure it is always scannable. Better to work out any bugs before you go through the process of printing. uQR.me will help you by checking the code as you create it to make sure it is always scannable, but there is no substitute for testing. It’s great for brand recognition and it’s another way to make your QR code unique.

QR Codes on Brochures
Bring in the Scans

Videos are such a powerful marketing tool and when combined with brochures and QR Codes, they are an educational institution’s best friend. To bump up student enrollment, put a YouTube QR Code on the brochure that leads to student testimonial videos, a virtual tour, professors introducing their classes, etc.
A QR code can be an effective way to provide more information when a brochure isn’t quite enough to fit it all in. By using a Download File QR Code linking to a PDF, dentists and doctors can provide a full range of information about any of the procedures they offer even if it doesn’t all fit on the brochure.

Some restaurants like to mix things up with seasonal food offerings that take advantage of the ingredients that are in season. However, printing out new menus all the time is expensive (and wasteful). So, by using a QR code that links to a specially designed Mobile Page QR Code, restaurants can show visitors their seasonal menus easily. When the season switches, just switch out the menu items on the mobile page.

Or, use our Menu QR Code to upload your entire menu as a PDF so your customers can scan the code on the brochure and download it to their phones. Have more than one menu? No problem! Our code holds up to 10 PDF menus, so your code can have your main menu, your drinks menu, your dessert menu and your seasonal menu all in the same place!”

Personal trainers can give their clients valuable advice about nutrition, exercise and motivation in a downloadable audio file. Print a Download File QR Code on the brochure beside the trainer’s name and clients can access the advice at their leisure. Switch up the audio file each week to keep clients engaged.
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In these difficult times, we stand by you.
– the uQR.me crew