Fuse the Fashion and Technology with QR codes on Clothing
Create an interactive shopping experience for customers and bring attention to your brand with a well designed code on your designer threads. QR codes bridge the real and digital worlds, so take advantage and bring visitors to your brand with the help of some scans.
Table of Contents
Best practices and applications
1. Give customers a preview
Shoppers like to know how something is going to look on them. Give them a preview of what the garment looks like on various body types by connecting a Mobile Page QR Code on the garment’s label to a series of photos of different models wearing it.
Invite shoppers to view your other fashionable offerings with a Website QR Code that takes them to your site where you feature your latest line up or with a Social Links QR code that gives them the opportunity to connect with your social media accounts.
Invite shoppers to view your other fashionable offerings with a Website QR Code that takes them to your site where you feature your latest line up or with a Social Links QR code that gives them the opportunity to connect with your social media accounts.
2. Tell the clothing’s story
Connect a YouTube QR code to a video about the clothing’s journey from inspiration to finished piece, making sure to address how the materials are sourced and how the pieces are assembled. This type of transparency is much appreciated in the fashion world now, with so many people concerned about the ethics of the clothing they’re wearing. Show your customers that you’re a conscious brand with the help of QR codes.
3. Link to your store
Boost sales by putting a Website QR Code onto the labels of your garments. That way, customers can scan it and shop directly from your store. If the retailer does not have the customer’s size or preferred color, they can still buy it directly from your ecommerce site and check out what else you have to offer.
4. Drive traffic to your causes
Clothing brands are going beyond simply being ethical. Now, they’re spearheading socially conscious campaigns to help with issues ranging from environmentalism to inequality. QR codes help to drive traffic to these campaigns. Use a Website QR Code printed on a label to invite visitors to participate or connect a Social Links QR Code to your accounts to collect followers and get them involved through your social media.
5. Advertise
Printing a QR code on clothing’s labels is one thing, but you can also print a code right on the clothing itself. Put a Google Reviews QR Code on your business uniforms to collect that all important feedback. Promote your business’ app on shirts by having an App Stores QR Code on the sleeve that visitors can scan.
Personal trainers and others who provide one-on-one service can have a Website QR Code lead to a booking site so guests can book their services with a simple scan. Hand out free promotional shirts at events with Social Links QR Codes that can increase your follower numbers.
Personal trainers and others who provide one-on-one service can have a Website QR Code lead to a booking site so guests can book their services with a simple scan. Hand out free promotional shirts at events with Social Links QR Codes that can increase your follower numbers.
6. Test, track and optimize
Customize your QR code with colors and shapes that match your brand. Add a gradient for a beautifying effect and change up the URL so it says something meaningful to your brand. When you’re done, test your code to make sure it’s scannable. Release it into the world and let those tracking numbers do their job. They tell you when and where your code has been scanned along with how many new and total scans it receives. Take this information and optimize your QR code campaigns to get an even bigger bang for your buck.
QR Codes on Clothing: The Benefits
More and more people are concerned with how the raw materials in their clothing are sourced, how the clothing is manufactured and what goes into the design phase of their garments. QR codes offer a fun and creative way to let consumers get a peek into how their clothing is created so they can feel even better about wearing it.
How to create a QR Code on a Clothing
1. Register for a 14-day free trial with uQR.me and choose the type of QR code you want on your piece of clothing.
2. Enter the necessary information for that QR code type.
3. Customize your QR code by editing the short URL and creating a template for it. Add your brand’s name, logo and colors.
4. Download your QR code in the file format you need. (We can help you choose the right one.)
5. Integrate your newly-created QR code into your garment design..
6. Watch the magic happen.
With dynamic QR codes, you can change the content of them at any time without having to reprint them.
Ready to jump level?
Turn your clothing pieces into interactive objects
QR Codes on Clothing Done Right
Try these helpful tips to get the most out of your QR codes when you pair them with clothing.
Adding some simple directions can go a long way toward getting more scans. Customers like to know where the QR code takes them before they scan it. Let them know what they can expect and they’re more likely to give it a scan.
Add a logo to your QR code to help make it look totally unique. The best logos are simple icons with no words that are large enough to see, but not too large that they interfere with the scannability of the code. uQR.me’s system automatically analyzes your code as you customize it to ensure it is still scannable, so try experimenting with the size of your logo.
Every time you create a custom design for a code, uQR.me saves it as a template so you can reuse that design if you like. This is helpful for keeping track of campaigns and A/B testing of your codes. If you ever want to use a design again, you can easily find it and use it on as many codes as you wish.
Every QR code we generate for you gets its own short URL and these URLs are totally editable. Put the name of your company in them, put your own name in them or whatever word you want. They are another way to make your codes 100% unique.
As previously mentioned, we analyze your codes as you’re creating and customizing them to make sure they are scannable, but we always recommend that you also perform your due diligence with your own testing. Use multiple devices.
As long as your code is at least 3 x 3 cm (1 x 1 in) and has good contrast with a lighter background and darker foreground, it should be fine. There is only one way to be sure, though; test.
As long as your code is at least 3 x 3 cm (1 x 1 in) and has good contrast with a lighter background and darker foreground, it should be fine. There is only one way to be sure, though; test.
QR Codes on Clothing Ideas
Photos are great, but videos can add a whole new element that static shots lack. Put a YouTube QR Code on your clothing labels and let customers see video previews of your upcoming fashion lines.
Print your best photos on t-shirts for a new revenue stream and add a photo gallery of your work to the shirts by creating a Mobile Page QR Code that connects to a collection of your photos. You might just go from photographer to fashion icon with the help of QR codes 😉.
City workers at the tourism office can have Website QR Codes on their uniforms that direct visitors to the city’s events page so they can just scan it and see what’s coming up. Or, have a Social Links QR Code provide visitors with all the various city social media accounts so they can keep up to date by following the city’s official accounts on social media.
Businesses that offer home services can print Google Review QR Codes on their employees’ uniforms and ask customers to scan them and leave feedback. It’s a fun way to get clients to interact with your brand and it prompts employees to always offer the very best customer service. It’s a win-win!
All bands sell merchandise, so why not put some QR codes on the t-shirt tags and collect new followers for your social media accounts? A Social Links QR Code and a simple CTA will bump up your social media numbers.
In these difficult times, we stand by you.
– the uQR.me crew
