Dress Up Your Display ads with QR Codes
QR codes add a whole new dimension to print advertising, boosting your marketing efforts, driving more traffic to your content and giving you the data you need to optimize your campaigns. Printed display ads are an ideal vehicle for using QR codes.
Table of Contents
Best practices and applications
1. Optimize your marketing campaigns
An eye-catching display ad will get your business noticed, but adding a QR code is a versatile way to turn it into a cost-effective boost to your website traffic, increase app downloads, promote discounts and collect social media followers. For just a little bit of real estate on your display ad, QR codes can make those ads do twice the work.
While your display ad entices visitors, the QR code can enhance their experience with video content, directions to your physical business, instant payment or donation options and much more.
2. Enhance your brand storytelling
Storytelling is an important part of connecting with your audience. Numbers and statistics are no match for a well-presented narrative when it comes to creating memorable content. Customer anecdotes and authentic experiences always win out and QR codes can help you convey these stories. Use a Google Reviews QR Code to collect feedback and then a Mobile Page QR Code to present that feedback in a nice looking gallery.
Or let your customers know what the journey was like for your brand from concept to shelf with a YouTube QR code that connects to a video that tells the story of your brand.
Or let your customers know what the journey was like for your brand from concept to shelf with a YouTube QR code that connects to a video that tells the story of your brand.
3. Track your marketing campaign’s reach
QR codes also give you a way to measure just how well your display ads are doing by providing you with valuable information about their activity. Among the information QR codes give you is the frequency of scans, along with the location, how many new and total scans they’ve collected and even the operating system and type of device used to scan them. Use this real-time information to make adjustments to your display ad campaigns so they’ll be even more effective.
4. Adjust your QR code as necessary
Your QR code is completely editable. All you need to do is sign into your uQR.me account and change the code to whatever you need. Switch out the URL, alter the type of QR code it is, redesign the mobile page it connects to. Whatever adjustments you need to make, you can do them without having to worry about reprinting the code.
QR Codes on Display ads: The Benefits
Whether it’s window displays, floor standups, trade show posters or point of sale pop-ups, QR codes are undoubtedly the best at bringing online content to the offline world. They make your display ads interactive, which makes them more meaningful and memorable to visitors. Rather than just advertising something, they enrich people’s lives with information and experience.
How to generate a QR Code on Display Ads
1. Register for a 14-day free trial with uQR.me and choose the type of QR code you want on your display ad.
2. Enter the necessary information for that QR code type.
3. Customize your QR code by editing the short URL and creating a template for it. Add your name, logo and colors.
4. Download your QR code in the file format you need. (We can help you choose the right one.)
5. Integrate your newly-created QR code into your display ad design.
6. Watch the magic happen.
You can alter what your QR code links to at any time without having to reprint the ad.
Ready to jump level?
Turn your display ads into interactive marketing tools
Display Ad QR Codes: Doing them Right
Dynamic QR codes are completely malleable in terms of their color and design. Make them fit your brand using a variety of creative tools in the uQR.me arsenal. Let’s take a closer look at how to use them right.
Let people know what to expect when they scan your QR code. A little call to action (CTA) goes a long way toward getting more scans. Give your audience some incentive to scan your code and they will likely comply.
Make your QR code completely unique with your logo. It’s great for brand recognition and lets your audience know they can trust this particular QR code. The best logos are small icons with no words. Our system will automatically help you choose the best size of logo to use. You want it to be large enough to see, but not too large that it blocks out too much of the code.
Every time you design a new QR code, uQR.me saves it for you as a template so you can reuse it. This allows you to group campaigns together by look or try different designs without losing any. If you want to reuse an old design, you simply find the saved template and apply it to as many codes as you want.
uQR.me gives each of your codes a short URL, which you can use without the code if you want. These URLs can be edited to read anything you want. Put your brand name in them or something that signifies the campaign they’re for. These short URLs are yet another fantastic branding opportunity.
White-label URL masking is also available. This makes it look like the entire URL comes from your website. Smooth.
White-label URL masking is also available. This makes it look like the entire URL comes from your website. Smooth.
Before you commit to putting your QR code on your display ad, test it with a variety of devices to make sure it is scannable. Keep in mind that the smallest you want to go is about 3 x 3 cm (1 x 1 in). As you customize your code, uQR.me automatically analyzes it after each step to ensure it is still scannable. However, we encourage you to also perform your own testing just to be sure.
QR Codes Turn Display Ads into Actionable Ads
Put a seasonal display ad near the entrance with a Coupon QR Code that guests can scan to redeem instantly. Maybe it’s a 20% discount on all winter yoga classes or a special New Year’s discount when members recommend a friend.
Want to get gamers excited about your new offering? Try a floor stand-up next to your booth at all the big annual gaming conventions. Put a Website QR Code on your display ad that leads to a page where fans can see previews of the new game and pre-order it.
Encourage customers to follow your business online with a Social Links QR Code in your window display. This will list all your social media accounts and allow shoppers to choose the platforms they use. It’s fantastic for communicating with your audience and letting them know what’s going on with your brand.
Selling a new electronic item means showing customers how it will make their lives better. A Video QR Code printed on your display ads can do just that. Showcase how this new electronic device will improve their existence with a video or compile some testimonials on a mobile page and link it to a Mobile Page QR Code so customers can read about how it’s improved others’ lives.
In these difficult times, we stand by you.
– the uQR.me crew
