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Give Your Giveaways a Boost with QR Codes

People love getting free stuff! If your brand has a giveaway like a sweepstakes or a contest, you’re bound to get some new fans. Using a QR code for your giveaways can make an already amazing thing even amazinger. Not only can QR codes help raise brand awareness, they give you all kinds of data you can use to see how well your giveaway performs.

Table of Contents

Best practices and applications

1. Choose the right QR Codes

QR codes are ideal for promoting your online giveaway via your printed advertising. With a simple call to action and a Website QR Code, you can point people to your giveaway and let them sign up with just a scan.

Running your giveaway in multiple countries? A Multi-Country Links QR Code can help you direct customers to the website that addresses their region specifically.

2. Outline metrics and track progress

Get valuable, real-time statistics about your QR code, which can help you make adjustments to your giveaway campaigns. The numbers can tell you what worked, what didn’t work and what you should try in the future.

Find out how many total and new scans your QR codes received each day, see where they were scanned, when they were scanned and even what type of devices and operating systems customers used to scan them.

QR Codes on Giveaways: The Benefits

Brands always want to expand their reach and giveaways are a superb tool for doing this. If you’re targeting a new market segment, giving them the opportunity to get something for nothing is a surefire way to drum up interest and attract new customers. If done right, giveaways can bring in a whole new batch of brand fans and QR codes will help you do your giveaways right.

How to generate a QR Code for giveaways

vcard qr code hello

1. Register for a 14-day free trial with and choose the type of QR code you want on your giveaways.

how to create a qr code phone

2. Enter the necessary information for that QR code type.

vcard QR code

3. Customize your QR code by editing the short URL and creating a template for it. Add your brand’s name, logo and colors.

QR code insights image

4. Download your QR code in the file format you need. (We can help you choose the right one.)

Scan QR code

5. Integrate your newly-created QR code into your giveaway design.

Mobile page QR Code

6. Watch the magic happen.

Because they’re dynamic in nature, all of’s codes can be changed on the back end without affecting the printed code. Simply sign into your account and make the necessary changes. Your printed code will stay the same.

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Turn your giveaways into an interactive marketing tool

QR Codes and Giveaways: A Complementary Pairing

There are a few rules of thumb you can abide by to get the most out of your QR codes when you use them to promote your giveaways. Let’s take a look at these guidelines to make sure you get maximum efficiency from your codes.
Mobile page QR Code
Adding a call to action (CTA) is especially important when using a QR code for giveaways. Rather than assuming visitors will see the code and scan it automatically, it’s better to ask them to scan it. Something simple like: “Scan for your chance to win X” will get you more scans than just having the code alone.
Part of your customization process should be to add a logo to your QR code. The best logos are small icons that are easily recognizable and that contain no words. Our automatic system will help you choose the best size of logo to upload while still maintaining your code’s scannability.
When you put your creativity to work on a QR code and make a scannable masterpiece, saves it for you as a template. This means you can go back and use that design again whenever you want. This is great for giveaways that happen regularly because you can make them look the same year after year and customers will begin to recognize the codes associated with various giveaways.
When you create a QR code, it comes with a unique short URL. This URL is what connects the code to the content. They can be used without the code so you can promote your content digitally. You can make this URL even more unique by editing it so it says something related to your brand or to the giveaway the code will be used for. Make it memorable.

If that’s not enough branding for you, go for the full on white label masking option. This takes completely out of the URL and makes it look like it’s coming from your site.
You should always test your code before you commit it to physical media. Our automatic system checks your code throughout the customization process to ensure it is still scannable, but we recommend you scan it with a variety of devices to be sure.

Codes should be at least 3 x 3 cm (1 x 1 in) and have good contrast between a darker foreground and a lighter background. We will walk you through every step of the way, so don’t worry. Helping customers create the best QR codes is our mission.

Let’s Look at Some Real Life
Giveaway QR Codes in Action

Getting new social media followers isn’t always easy, so running a sweepstakes really helps. Put a Social Links QR Code onto a table tent and ask guests to follow you on Instagram and upload a photo of themselves enjoying a meal at your restaurant. They scan the code, follow you on Instagram, snap a photo and voila. They’re now entered for a chance to win a great prize and you’ve got a new Instagram follower.
Sometimes, instead of just choosing a winner at random, you want visitors to use a little more effort for the prize, especially if it’s big. You can make an adventure out of your giveaway by asking folks to photograph themselves at various spots around the city or region and use a specific hashtag you’ve set up. Connect a Mobile Page QR Code to a specially designed landing page with all the details and have fun with it.
Maybe instead of a sweepstakes, you want to run a contest to inspire your followers’ creativity. Ask them to do something specific with a product you sell and record a video or post a photo that you will have judged to determine a winner. Put all the entries on a landing page and use a Website QR Code to connect to the page so everyone can see the creativity on display.
Free books are a great prize. Get more followers and reward long-time fans with a chance to win some. Use a YouTube QR Code to link to a video explaining how to enter and what the rules are to make everything simple for visitors. Have fans in different parts of the world? Use a Multi-Country Links QR Code to address everyone regardless of their location.
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