Engage Readers Better with QR Codes on Newspapers and Magazines

Newspapers and magazines still exist! Not only that, lots of people still read them and you can use them to your advantage by using ads with QR codes. Your ad goes from being two dimensional to being multidimensional and interactive! How great is that?
But, QR codes aren’t just for advertising. Newspapers and magazines themselves can also use QR codes for their own promotion.

Table of Contents

Best practices and applications

1. Enhance the shopping experience

Allow readers to shop straight from the pages of fashion magazines by having PayPal QR Codes that allow readers to snag that new piece of clothing right away. Or, use a Website QR Code to direct shoppers to your own ecommerce site where they can order at will!

Partner with influencers by having YouTube QR Codes that lead to honest reviews of products featured in the magazine to help make your readers savvy shoppers.

2. Enrich reader engagement

Reading words on a page is one thing, but QR codes take stories and news to a whole new realm. Connect a Download File QR Code to an MP3 of the interview you’ve featured. Link a YouTube QR Code to a video demonstration of the recipe on the page or have a Multi-Country Links QR Code lead to landing pages that frame a story for different regions around the world.

There are so many ways newspapers and magazines can use QR codes to engage readers on a deeper level.

3. Connect readers to writers

Create Social Links QR Codes for the writers who appear in your publication and print them beside the writers’ names and photos. Readers who want to stay up to date with the writers can scan the codes and choose the social platforms they’re familiar with to connect. If writers are more interested in potential networking possibilities, a vCard QR Code is the way to go.

4. Amplify your promotions

Coupon QR Codes are a fabulous way to give readers a deal on your advertised products and services. Rather than having to cut out paper coupons that they could potentially lose, they simply scan the code and the coupon is there for them on their phone. Scan, redeem, save. It’s so easy!

Nonprofits can collect donations by printing a PayPal QR Code with their ads. Readers who are moved to donate can do so right then and there with a scan of their phone. It’s almost too easy.

5. Increase return on investment (ROI)

Collect data with your dynamic QR codes, track the success of your campaigns and make necessary adjustments to future campaigns to boost your ROI. We must warn you, though; collecting data is a complicated process that involves — we’re joking! We do it all for you! All you need to do is read the data or download it in a report you can share with your team. It’s the easiest thing in the entire world. (We checked. Maybe breathing is easier.)

QR Codes on Newspapers and Magazines: The Benefits

Using QR codes in newspapers and magazines allow readers to immediately buy what they’re looking at, instantly donate to the cause they’re reading about and give readers a way to rapidly find more information to augment what they’re learning.

They’re not just for ads, either. Newspapers and magazines themselves can use QR codes within their pages to lead readers to more information about the stories they’re covering. They’re so useful!

How to generate a QR Code on Magazines and Newspapers

1. Register for a 14-day free trial with uQR.me and choose the type of QR code you want on your newspaper or magazine.

2. Enter the necessary information for that QR code type.

vcard QR code

3. Customize your QR code by editing the short URLand creating a template for it. Add your name, logo and colors.

QR code insights image

4. Download your QR code in the file format you need. (We can help you choose the right one.)

Scan QR code

5. Integrate your newly-created QR code into your newspaper or magazine design.

Mobile page QR Code

6. Watch the magic happen.

These are dynamic QR codes, meaning you can change them at any time without having to reprint the code. If you want to switch what they connect to, you simply edit them in your uQR.me account and it’s like having a whole new code without having to reprint it.

Ready to jump level?

Turn your newspapers and magazines into interactive obejcts

Best Practices for showcasing QR Codes on Magazines & Newspapers

Here’s some hot news for you: QR codes work best when you keep these things in mind. So, have a look and implement these into your QR code design.
Mobile page QR Code
Give readers a reason to scan the QR code in front of them. People are curious creatures, but that doesn’t mean they’ll automatically scan a code if they see one. Often, folks need a little push to scan that code. That push is your CTA. Tell them what they can expect when they scan your code and they’ll be more likely to do it.
Place your logo into your code so readers know whose code it is. Great for increased branding, logos immediately make your code more trustworthy and make readers want to scan it, especially if they recognize your logo. The best logos to use are small icons that don’t contain any words.

We’ll walk you through adding a logo, including the best size to use. Our automatic system will check your code to make sure it’s still scannable.
Want to hear something great? Every time you create a new QR code design, uQR.me can save it for you. That means you can go back and reuse them whenever you want. This is great for seasonal campaigns where you want to reuse the same code for consistency. There’s no need to recreate the same design you used before. Just select the template and use it on however many codes you want.
uQR.me gives every QR code (yes, even yours) a short URL. These short URLs are what connects the code to the content. Here’s a great tidbit of info: you can use your code’s short URL even without the code. This means you can promote the URL on your digital channels and it will connect visitors to the same content as if they had scanned the QR code.

Here’s another great tidbit of info: it’s possible to edit your code’s short URL so it reads whatever you want! Put your brand name right into the short URL.

Are you ready for yet another marvelous tidbit of info? If you like, you can choose white label masking for your QR code’s short URL. That means that we “mask” the URL and make it look like the whole thing comes from your website instead of the uQR.me site. That’s beyond branding. That’s super branding!

Sign up and try it!
If there’s one golden rule about QR codes, it’s this.

You’ve got to test your code using various devices before you print it. This is to make sure it is completely scannable before you commit to having it put on any physical media.

The good news is that uQR.me helps you out with this process. Our automated system checks your QR code’s scannability every time you make a change to it, but you should still test it to make sure.

Some key points to remember:

Minimum size: 3 x 3 cm (1 x 1 in) Contrast: Needs to be strong with darker foreground and lighter background Logo: Needs to not block too much of the code. (We’ll help you out with this.)

Real life examples of QR Codes
on Magazines & Newspapers

Newspapers are still marketing hubs in small towns. If you’re a business in a small town, put an ad in your local newspaper along with a vCard QR Code so leads can put your business’ contact information straight into their phones. When they need your service, you’ll already be right there in the palm of their hand.
If a magazine does a profile on a musician or band, they can print a Mobile Page QR Code along with the profile so fans can scan it and see a photo gallery full of pictures that couldn’t make it into the magazine. QR codes are superb for featuring those excess pictures that you didn’t have room for. Add some video clips to make it an even better experience for fans.
If your nonprofit has been asked to contribute a piece to a magazine about the work you do, include a YouTube QR Code that links readers to a video showcasing your work. It adds a whole new dimension to the story and it can garner more fans and interaction. If possible, include a PayPal QR Code to help you collect donations from readers who are moved to donate after they read your piece.
Include a Coupon QR Code in your magazine and newspaper ads along with a call to action telling readers about the magnificent discount they’ll get if they scan it and bring the coupon to your store. Or, have a Website QR Code lead straight to your ecommerce site so readers can shop online.
Make letters to the editor even easier to send with a Whatsapp QR Code so readers can share the opinion with you. They just scan the code, it opens Whatsapp on their phone and they can instantly begin their message. Reader engagement turned up to 11!
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– the uQR.me crew