Power Up Your Marketing with QR Codes on Posters
Posters are great for advertising anything. Retail brand? Yup. Politician? Yeah. Nonprofit? You bet. Real estate? Of course. Dynamic QR codes, which you can change and edit at any time, enhance posters by linking the real world with the online world and extending the reach of what posters are capable of.
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Best practices and applications
1. Create mystery and anticipation
Let viewers know you have something to announce and use a YouTube QR Code to show them a trailer or promo video for your announcement. Use a Download File QR code to give visitors an excerpt on a PDF or an MP3 file to encourage them to explore your event further.
2. Capture a wider audience
If you’re giving a talk at an event, have a vCard QR Code so guests can scan it and network with you. Or, if your talk includes presentation slides, make the slides or other information available with a Download File QR Code that gives visitors the slides on a PDF.
3. Give ‘em more
Maybe it’s a photo gallery of pictures or more printed information or even a series of video clips that are pertinent to the poster’s content. Use a Website QR Code and have the poster lead to your website where visitors can dig into the information further.
4. Manage events
A Website QR Code can lead directly to the ticket purchasing site or, if you’re a nonprofit, you can have a PayPal QR Code that lets viewers give your cause a donation even if they can’t make it to the event.
5. Measure your marketing
With this real-time information, you’ll be able to make adjustments to your campaigns to make them even more successful.
QR Codes on Posters: The Benefits
How to generate a QR Code on Posters
1. Register for a 14-day free trial with uQR.me and choose the type of QR code you want on your poster.
2. Enter the necessary information for that QR code type.
3. Customize your QR code by editing the short URLand creating a template for it. Add your name, logo and colors.
4. Download your QR code in the file format you need. (We can help you choose the right one.)
5. Integrate your newly-created QR code into your poster design.
6. Watch the magic happen.
Ready to jump level?
Turn your posters into an interactive marketing tool
How to Make Your QR Codes on Posters Work for You
Here’s a juicy tidbit about these URLs: you can customize them. That’s right! You can change your short URL to say whatever you want. Change it to your brand name and that’s a whole new level of brand recognition.
Here’s an even juicier tidbit: the short URLs work on their own even without the codes, which makes them ideal for digital promotion via social media posts where you don’t need a QR code.
Here’s an even juicierer tidbit: if you want to crank your branding up to 11, go for the white label masking option, which hides any mention of uQR.me and makes it look like the entire code and URL comes from your own website. (It’ll be our little secret.)
Codes should be no smaller than 3 x 3 cm (1 x 1 in) and they should contain enough contrast for devices to be able to recognize them as QR codes. The foreground should be a darker color than the background.
The only way to be sure that your code is scannable is to test it frequently with multiple devices.
QR Codes Give Your
Our dynamic QR code will let you track how many total and unique scans you’re getting on a given day along with the locations where those scans are coming from and even what type of device and operating systems are being used for the scans. That’s a lot of information to work with so you can adjust your campaigns and get even more scans.
Does your educational institution have an app to help new students get oriented and keep everyone up to date with the school’s goings on? Promote your app on posters and include an App Download QR Code. The code detects the type of operating system being used to scan it and takes visitors to the appropriate app store.
In these difficult times, we stand by you.
– the uQR.me crew