QR Codes Make Stationery Move

Give greeting cards a whole new dimension, make your resume interactive and turn name tags into networking machines with the power of QR codes.

Table of Contents

Best practices and applications

1. Get personal

Customers love a personal touch like a hand written note. Even better, add a lovely little photo gallery to the note with a Mobile Page QR Code linked to a specially designed mobile page that contains a gallery.

Holiday cards can get a video overhaul by linking a YouTube QR Code to a special holiday video greeting. Or, to get super intimate with clients, send them a birthday greeting with a QR code that leads to a birthday video message.

2. Boost networking

Rocket your resume to the top of the pile by including a Website QR Code that leads to your portfolio of work. If you’re hosting a conference, have guests’ name tags display QR codes connected to their vCards so anyone can instantly get another person’s contact details directly into their phone.

3. Solicit donations

Nonprofits have to send out a lot of correspondence and they can use this correspondence to gather donations for their cause with a well-placed PayPal QR Code that leads to their PayPal account. You never know when someone is going to be moved to donate. Take advantage of all that correspondence you have to send out with a QR code and a call to action (CTA) that gets people opening their wallets for your cause.

4. Measure your campaign

Don’t just guess when it comes to your QR code campaigns. Instead, use the solid data that our dynamic QR codes provide to you. This data includes when and where codes were scanned, how many total and unique scans they receive in a day and what type of device and operating system was used to scan them.

Look at the data, download it into a report to share with your team and use it to improve your campaigns.

QR Codes on Stationery: The Benefits

QR codes have a way of making paper pop by adding a whole new element to two-dimensional objects. With a quick scan, that piece of paper now leads to a whole new place online. Open up the world of interconnectedness by printing a QR code on your stationery and letting it take clients to an exciting destination.

How to generate a QR Code on Stationery

1. Register for a 14-day free trial with uQR.me and choose the type of QR code you want on your stationery.

2. Enter the necessary information for that QR code type.

vcard QR code

3. Customize your QR code by editing the short URLand creating a template for it. Add your name, logo and colors.

QR code insights image

4. Download your QR code in the file format you need. (We can help you choose the right one.)

Scan QR code

5. Integrate your newly-created QR code into your stationery design.

Mobile page QR Code

6. Watch the magic happen.

Because these are dynamic QR codes, they can be edited at any time. You can switch what they connect to without having to worry about reprinting them.

Ready to jump level?

Turn your stationery into an interactive marketing tool

Stationery is no longer stationary with QR codes

When you add a QR code to a piece of stationary, you immediately make it an entirely new, dynamic piece of marketing. Do it right with these QR code best practices.
Mobile page QR Code
A code by itself will get scans, but a code that has a good CTA with it will get even more scans. Let people know what they can expect when they scan the code and they’ll be more likely to scan it. People like knowing what they’re getting into.
In addition to a CTA, you should also add your logo to your QR codes. This lets viewers know exactly whose code it is and instills trust. Not to mention that it’s also great for branding. Logos for QR codes should be symbols that don’t contain any words. We’ll let you know via our automated system whether your code is still scannable after you’ve added your logo.
Sometimes you want to reuse the designs you’ve made. The problem with that is that you have to painstakingly recreate the designs from scratch. Except that it’s not a problem at all because we go ahead and save your designs so you can use them whenever you want. This can be really helpful for recurring campaigns.
The short URLs that uQR.me gives to each dynamic QR code are what really makes them run. These URLs connect the codes to the actual content. We wanted to give you even more branding power, so we made these short URLs editable. That means you can go ahead and put your brand name right into the URL.

Another option is to go with white label masking. This is where it appears that your code and your URL come from your website instead of uQR.me. It’s branding to the max.

Pro tip: You can use your short URL even without the code, which makes it ideal for digital promotion like social media posts.
Before you commit your code to a piece of stationery, make sure you have tested it extensively. This includes testing it with a variety of devices to make sure it’s scannable. As a backup, our automated system also analyzes your code after every step in the customization process to ensure readability.

Keep your codes to a minimum size of 3 x 3 cm (1 x 1 in) and make sure it has good contrast. The foreground should be darker than the background.

See QR Codes on Stationery in Motion

If you are a professional who offers a specific service, like a financial advisor, an insurance agent, a lawyer or a doctor, print a vCard QR Code on your personal stationery so the recipients can put your contact information into their phones with a single scan.
Direct mail is still a highly viable form of marketing and QR codes turn snail mail into a brand new promotional experience for recipients. Real estate agencies can introduce themselves to potential new clients with a greeting card that has a Download File QR Code linked to a PDF with all their latest offerings. The file can be updated weekly to keep it fresh. Or, link a Website QR Code to your online gallery of available homes. Either way, you’ll collect scans and fans alike.
A little free gift for patients and clients is a nice gesture for them. May we suggest notepads? The beauty of using a notepad as a gift is that you can print a YouTube QR code on it that leads to a video series of all the procedures and services you offer. Clients take home a free gift and whenever they want to remind themselves of your offerings, they scan the code. What a wonderful gift!
Every little town has its own special cultural events. The town administration can send out letters to citizens detailing the events with a Website QR Code linked to the events page on the town’s website. It’s a fantastic way to get citizens out to the events and foster a sense of community.
Invoices aren’t always considered as a place to advertise your business, but they totally should be. A Coupon QR Code on an invoice can give a loyal customer a deal on their next purchase. Or, if you have an app you’re trying to promote, an App Store QR Code on an invoice is a great way to get the word out.
Event companies that want to collect valuable customer feedback and reviews (so, all of them, basically) can print a Google Reviews QR Code on their invoices and ask customers to scan it and give them a review. They can do the same with attendees by printing the codes on little “Thank you for attending” notes for guests.
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In these difficult times, we stand by you.
– the uQR.me crew