Take Tickets to a Whole New Level with QR Codes
Paper tickets can be great mementos for people to remember a fantastic event, but they can also be handy little marketing tools for promoting future events. They’re also ideal for gathering feedback, collecting social media followers and enhancing event-goers’ experiences.
Table of Contents
Best practices and applications
1. Optimize tickets with QR Codes
2. Get real time statistics
The data helps you make adjustments to your marketing campaigns by allowing you to see what works and what requires a different approach.
QR Codes on Tickets: The Benefits
With a quick and easy scan, ticket holders can experience a whole new world of content linked to the little pieces of paper they’re holding.
How to generate a QR Code on Tickets
1. Register for a 14-day free trial with uQR.me and choose the type of QR code you want on your tickets.
2. Enter the necessary information for that QR code type.
3. Customize your QR code by editing the short URLand creating a template for it. Add your name, logo and colors.
4. Download your QR code in the file format you need. (We can help you choose the right one.)
5. Integrate your newly-created QR code into your ticket design.
6. Watch the magic happen.
Ready to jump level?
Turn your tickets into interactive objects
Tick All the Boxes on Ticket QR code Best Practices
Let’s say you’ve decided to put a Download QR Code on your ticket with an MP3 of your next musical act. You’ll want to let your fans know that they can get a sample of your new music if they scan the code with a CTA like: “Scan me for a free preview of our next show!”
Like with superheroes, logos for QR codes are best when they’re a simple icon without words. Don’t worry too much about the size. Our automated system will walk you through uploading the right size of file for your code.
Even better, it’s possible to use these URLs without the codes, making them perfect for sending out via tweets and other social media posts. When you click them, it’s the same as scanning the code.
If you want to go all in on branding, opt for white label masking, which hides uQR.me’s involvement altogether and makes it look like your code and full URL comes right from your website.
Keep in mind that the minimum recommended size for codes is 3 x 3 cm (1 x 1 in) and they require good contrast with a darker foreground over a lighter background.
Make Your Tickets Terrific with QR Codes
In these difficult times, we stand by you.
– the uQR.me crew