Save UP TO 20% with our annual plans

Tio Pepe’s Wine gets more classy with’s QR codes

What best way to accompany your dinner than with wine. Red wine, white wine, any wine? Well, the decision has to do with the food you are having… and the climate… and the people you are with.

If you’ve ever happened to travel to Madrid, Spain; you surely visited Puerta del Sol. And of course you’ve happened to see the neon big board of Tío Pepe.

The local media solutions agency TMedia, introduced a new dimension to Tío Pepe’s wine labels. Much like Giovanni Rana’s use of QR’s, Tío Pepe is opening its doors to wine enthusiasts in order for them to find out about their history through information and virtual guided tours that are really breathtaking. All of this and much more using the power of dynamic QR codes, created via

Since the beginning of 2015, QR codes have proven very useful as means to provide enriching and enticing information about things that more often than not, pass though our eyes without any significance. Thanks to QR’s we are curious; we want to know what lies behind the code, and in this case, enjoy whatever’s left of this delicious wine.


A bit of Tío Pepe’s history

The winery that produces a special brand of Sherry (a fortified wine made from white grapes that are grown near the town of Jerez de la Frontera in Andalusia, Spain) was founded in 1835, started off with only ten barrels shipped to England, then grew to become one of the strongest winemakers in Europe with more than 4.000 acres of vineyards in Spain. More so, in 1955, the winery created the first private oenological research center to ensure their quality and development standards.


Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp
Share on email

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Discover why Fortune 100 companies choose to work with us every day.

More from

The Impact of QR Codes in Hospitals

The medical industry relies on technology to keep abreast of advancements. Learn more about how the technology can help your health practice.

Are QR codes safe? Tips & tricks for a more secure mobile marketing

As the world rolls into August 2021, we’ve recently observed a pretty important global milestone – 500 days of Covid.

Things certainly aren’t the same – and while the daily headlines ensure we don’t lose track of the big changes, there have been a few that have surprisingly flown under the radar – and could still pose major concerns regarding our security and safety in an increasingly digital world.

Merry Christmas and Happy New Year with QR codes

Merry Christmas and Happy New Year with QR codes!

2020 was a challenging year, to say the least. COVID-19 took the world by storm, and we, as a society, had to quickly adapt to what we now call the new normal. It has been challenging, but thankfully, hope comes as 2020 ends and 2021 begins. A new future awaits us, and QR codes will play a big part in its unraveling. In fact, they have proven that already by helping us stay safe during these hard times.